Cover art for podcast Purpose 360

Purpose 360

107 EpisodesProduced by TruStory FMWebsite

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host… read more

48:32

BBMG is on a Mission to Make Sustainable Living Desirable to All

BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors between business and people.

Raphael Bemporad, BBMG’s founding partner, joined Purpose 360 to explore insights from The Pull Factor Project, which BBMG released this fall with Sustainable Brands. The Pull Factor is aimed at helping marketers make sustainable living desirable to the masses, and includes actionable tools for brand leaders and marketers to “design communications that drive business growth while shaping a culture of sustainable living.”

Listen for Raphael’s insights on:

• How to define brand challenges, discover human factors, identify drivers of behaviors, and pilot and implement best practices

• The cultural shifts and emerging social issues shaping the role of business in society

• Nine core behaviors that brands can focus on to drive change for people and planet

Resources:

Download the Report

The Pull Factor Project

BBMG

Raphael Bemporad on LinkedIn

Sustainable Brands - Brands for Good+

Branding Mag on The Pull Factor

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Purpose 360

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feedpress.me/p360_public

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens