Welcome to the Punk Rock HR Podcast, hosted by the influential and unconventional Laurie Ruettimann. This podcast breaks away from the traditional constraints of the HR world to bring you candid and compelling conversations with some of the most disruptive and innovative minds in the business.Each e… read more
Punk Rock HR Episode 106:
How are brands like Warby Parker or Casper Mattress re-shaping the way we make purchases in the 21st century? Well, Larry Ingrassia, my guest this week, is going to tell us. Larry is a former journalist, and editor turned author of the book, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy. Together we discuss the online brands you know, with billion-dollar valuations. We also talk about customer experience as a critical differentiator for many of these brands. And finally, we talk about COVID-19 and how it may or may not change our shopping habits.
In this episode you'll hear:
Resources from this episode:
Buying a Mattress in an Actual Store? That’s So 2010.
Store Traffic Limits At Walmart And Target Are Good, But Kroger’s Pick-Up Only Idea Is Even Better
Inside the Success of Dollar Shave Club and Why DTC Changed the Retail Landscape
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connectingFind new listeners
Understand your audience
Engage your fanbase
Make money