Cover art for podcast Protect the Hustle

Protect the Hustle

90 EpisodesProduced by ProfitWellWebsite

Accelerate your B2B SaaS growth and get better as an operator. Join ProfitWell's Patrick Campbell as he explores the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.

24:31

Revisiting: Qordoba’s CEO, May Habib, Talks Total Market Transition

Every company goes up market eventually, especially in B2B. Most do so by expanding their offering, few actually make the leap from abandoning the low end of the market and going right at the enterprise instead. So how do you get there? Transitioning from the startup market to the enterprise world requires strategic pivoting and a proactive group effort. 

May Habib has witnessed this first hand, as she played a pivotal role in the market transition of content intelligence platform Qordoba. May oversaw a considerable transformation with Qordoba, moving from the low end of the market as a content localization product to selling to giant enterprises like Marriott, Visa, and Condé Nast. She's steadfast in the mindset that training is everything, and you must prioritize heavy coaching, transparency, and feedback in the process. Listen here to see how she did it so successfully.

Topics covered in this episode:

  • Transitioning markets (from startup to enterprise) through strategic pivoting
  • Training your team for proactivity through heavy coaching
  • The value of transparency and feedback in your process of transition


This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Protect the Hustle

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://pcr.apple.com/id1416776076

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens