We take America's Test Kitchen's inquisitive and relentless approach to telling unexpected, funny, and thought-provoking narratives about food and drink. This is not a recipe show. And this is not a show about celebrity chefs or what they like to eat. Proof plunges into history, culture, science, an… read more
After Martin Luther King, Jr.’s assassination in 1968, Civil Rights leaders, fast food corporations, and the Nixon administration began an unlikely collaboration: to promote “Black Capitalism” in the fast food industry. The idea was this: promoting Black franchise business ownership in Black neighborhoods could improve the quality of Black life in America. Brady Keys was the king of Nixon’s Black capitalism. He received upwards of 9 million dollars in federal money to develop his fast food franchise, All-Pro Chicken, and collaborated with KFC and Burger King in ground-breaking franchise deals. Keys’ story is a case study of Black business ownership in the ‘60s, when the path to Civil Rights was paved with profits.
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