Cover art for podcast Profit By Design

Profit By Design

110 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


61: Building a Team that Works from their Strengths

Chasing top-line revenue can be a path to self-destruction for entrepreneurs. What happens when you lose sight of your business sweet spot to chase revenue?

On today’s episode, Darren Virassammy from 34 Strong joins Dr. Sabrina to share his previous work experiences as a team member in a company that had a tight sweet spot, then lost it. Darren and Dr. Sabrina share a mission to create great places to work and on today’s episode they dive deep into how Pumpkin Planning to define the business sweet spot is foundational to creating a highly profitable, great place to work. A tightly defined sweet spot makes it possible for team members to work from their strengths. 


Dr. Sabrina and Darren will be partnering again in the coming months to deliver “Leading Your Organization From Your Strengths” through Tap the Potential. Consider joining them as it is powerful training for your team!


Darren is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee-engagement community, the 34 Strong team leverages the strengths-based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small micro-businesses all the way up to large, organizational teams at the FDA, Bank of America, and the California Department of Public Health. Recently Darren has keynoted for Hitachi Global Women’s Conference, the Rotary World Peace Conference, the Professional Grounds Management Society, and author Mike Michalowicz’s ProfitCon. Darren’s 34 Strong business partner, Brandon Miller, is the co-author with his wife, Analyn Miller, of a strengths-based parenting book titled Play to Their Strengths, which was published in July 2019. 



Show Highlights:


  • Darren shares how he worked for a company that unintentionally built teams that played to their strengths, and how smoothly their projects went.
  • Then everything shifted. The owner of the company decided that job descriptions were going to be combined, and no longer would the team be able to play to their strengths. This eroded the sense of accountability. 
  • Darren relates how this transition negatively affected the team dynamics, and how team members experienced trust issues, clarity, and self-doubt. They went from engaged to highly disengaged.
  • Although the company grew in revenue over the next year, the bottom line was massively threatened. The company grew, but the team didn’t. This was incredibly painful.
  • Darren provides some examples of having to push back on a client trying to force him to violate the company’s immutable laws.
  • In the construction industry, the idea is that you’ll be able to make it up in volume. This is a myth! 
  • Being set up for failure: Darren describes being a fire-fighter having to put out “fires” on other projects because an estimator was trying to manage a job. He questioned why more time wasn’t being spent training the estimators so they could be more successful in their projects.
  • “Controlled burns” would have been spending the time to align talent and deciding which roles people stayed best in. 
  • Dr. Sabrina summarizes the Tap the Potential Solution for creating a highly profitable, great place to work.
  • Dr. Sabrina and Darren discuss his experience with “Pumpkin Planning”, how Pumpkin Planning is not a “once and done” event, and how Darren’s team is looking at “Pumpkin Clients”, as well as “Pumpkin Fields”.
  • Considering the quality of your revenue. What is the cost to acquire it?


Sneak peek preview of what’s coming from Dr. Sabrina and Tap the Potential:

  • November - How to Hire the Best Live Course (in progress!)
  • COMING in Early 2020!! Pumpkin Plan LIVE!
  • “Leading Your Organization from Strengths” - Tap the Potential and 34 Strong Team up!








Links and Resources:


Get How to Hire the Best on Amazon


How to Hire the Best Toolkit


Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™?


For Resources & Tools from Sponsors -


Subscribe & Share Podcasts! -



Facebook Group:


Suggested Podcast Episode #27 with Darren Virassammy


Mentioned Books

Play to Their Strengths: A New Approach to Parenting Your Kids as God Made Them by Analyn & Brandon Miller


The Pumpkin Plan by Mike Michalowicz



Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Profit By Design


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens