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Profit By Design

110 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


85: Seizing Opportunities in Anticipation of an Economic Turn-Around with Erin Longmoon

In light of the Corona Virus event that is currently going on, many companies are finding it necessary to downsize during this economic slump and have unanswered questions about what might be coming next.

There is another side to this situation, however: This may actually be the perfect time to recruit and hire your A-players. On today’s show, Sabrina, Mike, and their guest, Erin Longmoon, owner of Zephyr Recruiting, LLC, discuss seizing opportunities in anticipation of an economic turn-around.

Listen in to learn how you can use this uncertain time to your advantage!

Erin Longmoon’s mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees.

Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion to eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.  

She dreams of changing people’s lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon. As the owner of Zephyr Recruiting, she oversees an amazing work-at-home team that shares her passion for supporting great places to work.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

  • This is an opportunity to rebuild the employee brand of the company.
  • This is also an opportunity to find new A-players that would be an asset to your team.
  • Erin addresses various reasons why the hiring market currently has a healthy supply of A-players.
  • Many of the Tap the Potential clients have been doing Profit First so they are in a very strong cash position.
  • It takes around 40 hours to recruit per role, according to Erin.
  • Some of Zephyr’s clients are hiring people on a contingency basis. They make an offer to the one A-player they don’t want to lose.
  • When you’re hiring, present an offer that is a little higher than the going rate, and then over time show them how you’re going to get them to the 90th percentile for pay over the next year or two, assuming they hit certain benchmarks.
  • Some states are allowing employees to come on board for a limited number of hours per week for on-boarding and training without it affecting their unemployment.
  • Dr. Sabrina shares how her clients in the construction industry say business is booming. Traditionally, certain positions have been very hard to fill but now it is an employee market.
  • Erin explains “Employee Brand Marketing”.
  • Dr. Sabrina explains how this Profit By Design podcast always encourages the building of sustainably profitable businesses and shares hiring tips from her book,  How to Hire the Best.
  • Erin and Dr. Sabrina discuss the importance of wording job descriptions.
  • Zephyr differentiates itself from other recruiting companies in a number of ways.
  • There are two places where the interview process can go awry: the interview and failure to check references. Zephyr puts in some extra steps here to avoid the snafus.
  • Download your Employee Brand Marketing Strategy Checklist HERE!
  • Erin will walk you through the checklist on a webinar May 7th, 2020 at 3pm EDT. You can register HERE!
  • Be sure to check the full show notes for additional resources and discounts that Erin is offering!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? 

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

Get the Book!! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors -

Subscribe & Share Podcasts! -

Facebook Group:

Connect with Erin!

Erin’s LinkedIn

Zephyr’s Website 

Zephyr’s Linkedin  

Zephyr’s Facebook

Get Your Employee Brand Marketing Strategy Checklist HERE! Videos & DIY Tools, Too!

Through June 30th, Profit By Design Listeners Will Receive a 15% Discount on Recruiting & Employee Brand Marketing Services! Mention Profit By Design or Tap the Potential to Receive Your Discount!

Employment Brand Marketing Webinar - May 7th, 2020 @ 3pm EDT

Profit By Design listeners, you can join for half-off!

Mention Profit By Design or Tap the Potential to Receive Your Discount!

Register HERE!

And get a FREE 30-minute consultation post-webinar!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

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