Cover art for podcast Profit By Design

Profit By Design

110 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


88: Your Tele-Presence is Your Leadership Presence

In Episode 3 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, addresses what we are going through as business leaders and entrepreneurs and reminds us of why self-care is so important during this time. Today’s guest, John Bates, joins her to discuss leadership in a virtual age. We’ve all been thrown into virtual leadership recently due to the COVID-19 event, and this presents its own unique challenges, such as how we are going to connect emotionally with the people whom we are trying to lead.

John’s “why” is to unleash what is great in all of us so that it can live in the world. John lives that “why”, and he has a lot to share. Stay tuned for this insightful conversation!

John Bates has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. He’s been privileged to get to know some of the top leaders in the world, the NASA astronauts, the leaders at Johnson & Johnson, JLABS, Accenture, Boston Scientific, Coca-Cola, and many others, including many Tap the Potential clients. He works with people on a very deep, personal level. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists. 

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • John shares his successful, earlier days of entrepreneurship and his deadly struggle with an autoimmune disease, which seemed to be triggered by stress and a lack of sleep.
  • To get out of the hole he found himself in, he had to really learn how to take care of himself.
  • There is no greater time than the present to be paying more attention to self-care so that we are able to share ourselves with others.
  • Assess your entrepreneurial burnout for FREE HERE. You will get feedback that shows your current risk for burnout and if you have more than 3 symptoms, you are at high risk and will need to look at self-care measures to put in place.
  • Dr. Sabrina details her self-care strategies:
  • Sleep - at least 8 hours per night
  • Only check social media and major news sources once per day, preferably mid-day
  • Exercise
  • Meditation (Dr. Sabrina enjoys the Calm App!)
  • Journaling
  • John expounds on Dr. Sabrina’s self-care strategies and offers his own tips:
  • Self-care is for men, too! It’s necessary to stay in the fight.
  • Box breathing 
  • John also loves the Calm App! Others to consider are the Headspace App and the Waking Up App.
  • Dr. Sabrina shares another level beyond worry and fear that we need to be talking about and that is grief and loss, and how these are affecting our children.
  • This is an opportunity to look for new ways of working, new ways to be productive, and new ways to engage family and life.
  • We can take this time as an opportunity to think about what we have to be grateful for and the good things that are coming out of this time.
  • John addresses how important your tele-presence is to your leadership.
  • Psychologically, the more senses we can engage, the better.
  • John and Dr. Sabrina offer tips for successful video meetings.
  • Ways to encourage and motivate your team to further your team goals.
  • John teaches a course to help build your skills as a virtual leader. 
  • The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: It is a $250 investment.
  • An encouraging rally-cry: “Lead with love. Shine bright. Be a gift.”

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? 

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

Get the Book!! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors -

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The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: It is a $250 investment.

Calm App

Headspace App

Waking Up App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with John!

John’s Website

John’s Twitter

John’s Facebook

Speak Like a Leader Bootcamp

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