Cover art for podcast Profit By Design

Profit By Design

110 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


89: Pumpkin Plan Your Biz: A New and Stronger Normal with Donna Leyens

Dr. Sabrina welcomes Donna Leyens to the show to discuss reimagining what’s possible for our businesses as we come through the coronavirus pandemic and transition from surviving to thriving, creating a new and stronger normal. 

Listen in to this conversation and prepare to be inspired as Dr. Sabrina and Donna take on several powerful questions themselves. 

Donna is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing business tools, strategy, training, and support to business professionals who want to make a big impact as small business growth strategists.

Most business coaches and consultants find themselves reinventing the wheel with each client, producing inconsistent results for their clients, and mental burnout for the coach. That’s why Donna, who experienced these issues herself in her early years as a business coach, partnered with Mike Michalowicz in 2012 to create a repeatable business growth program based on the strategies in Mike’s book, The Pumpkin Plan. Today, she spearheads the training, certification, and continued development of their proven business growth program, so that their certified Pumpkin Plan Strategists can easily and consistently deliver high value to more clients.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Donna shares a compelling story she heard recently about a restaurant owner who mortgaged her house to buy the business, and due to the current events, she may lose both.
  • Many businesses who were doing relatively well a few months ago now are just hanging in there by a thread.
  • However, business owners who have been doing Profit First in addition to The Pumpkin Plan seem to be the businesses that are doing relatively well and are making it through this coronavirus pandemic.
  • Questions to consider while reimagining:
  • What would your business look like if you were starting your business today?
  • What is the opportunity that you have today?
  • How can you create a business that lights you up again?
  • Business owners have a lot on their minds in addition to making money again. They’re thinking of ways they can help their employees and communities, as well.
  • The Pumpkin Plan is about that intersection of top clients, our strengths, how we’re going to innovate, and then how we’re going to systemize that.
  • Identifying our top clients and talking to them about what they want is one of our best opportunities, as Dr. Sabrina explains.
  • Donna emphasizes the importance of strategy. If you’ve never taken the time to create an underlying, foundational strategy for your business, now is the time to do it.
  • Strategies can be re-evaluated and tweaked as needed.
  • Clarify your vision for how you want to experience life over the next few years.
  • Dr. Sabrina shares additional questions that will help you to clarify your vision.
  • Some of Donna’s clients don’t understand the relationship between life vision and work vision until she poses the following: How does your life intersect with your business? How does your business support your lifestyle and your vision for your lifestyle?
  • Strategy programs are life-changing, not only in your business life but in your personal life, as well.
  • Tap the Potential will be hosting a FREE webinar on The Pumpkin Plan for those curious about the NEW Introduction to Pumpkin Planning Course. Check it out here: and note the special COVID19 pricing and bring your business to the next level!
  • The Better Business, Better Life™ strategists run a series that helps entrepreneurs to understand their vision, mission, and purpose. 
  • Donna shares from a Pumpkin Plan perspective the ingredients of a top client and customer.
  • Dr. Sabrina relates the value of immutable laws and how, when they’re followed, bring joy to work and life.
  • If you are ready to reimagine your business and think in terms of designing your business in a way that’s going to support your life, register for the FREE Pumpkin Planning Webinar HERE!

Links and Resources:

Register for the Upcoming FREE Pumpkin Planning Webinar! 

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? 

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

Get the Book!! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: It is a $250 investment.

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Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Connect with Donna!

Donna’s Pumpkin Plan Your Biz Website

Donna’s Pumpkin Planners Rock Facebook Group

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