Cover art for podcast Profit By Design

Profit By Design

128 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


86: Mindset and Mental Health Framework for Entrepreneurs

In Episode 1 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina lays down a framework regarding the importance of our mindset and mental health. She encourages us to acknowledge that the current pandemic has changed life as we know it, and explores ways to help us think more strategically about how this situation can help prepare us and our business for any future adversity.

Listen in to hear Dr. Sabrina’s tips and resources that will help you cope so that you can not just survive, but thrive.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • In studying entrepreneurs and assessing their levels of entrepreneurial burnout, Dr. Sabrina is seeing a very strong correlation between burnout and gaps that exist in our business.
  • Many entrepreneurs in the Tap the Potential community have been practicing Profit First, which is a great way to strengthen your business foundation and provide you with cash reserves to help get you through whatever might be happening in your business.
  • Burnout leaves us in a constant state of chronic stress, with stress hormones coursing continuously through our bodies. This kind of stress significantly raises our risk for depression and suicide.
  • Tunnel vision causes us to miss the opportunities around us.
  • Dr. Sabrina explains “survival trap” decisions and how Tap the Potential shows you how to avoid these traps by helping you to create a business plan that supports your life vision. 
  • Our survival instincts are great at helping us to survive but they’re not great at moving us closer to our vision.
  • Make sure that any decisions that you’re making to get through the immediate situation are in alignment with your life vision.
  • Dr. Sabrina provides her ideas for sharing the protocol plans with her small group clients, those in the Better Business, Better Life™ program, and the retreat alumni. She also has something to offer those who are not current clients of Tap the Potential.
  • What is Maslow’s Hierarchy of Needs and its relevance to entrepreneurial burnout? 
  • If you haven’t already, get a baseline of your entrepreneurial burnout by taking the FREE assessment here
  • Dr. Sabrina shares the “Veggies First” philosophy: It is critical that you take care of yourself first. 
  • Here are some tips, which Dr. Sabrina explains in detail:
    • Get adequate sleep
    • Maintain a healthy mindset
    • Practice Mindfulness (Dr. Sabrina enjoys the Calm App!)
    • Exercise
    • Limit your media consumption and make it off-limits in the morning.
    • Your thinking is the average of the five people with whom we spend the most time, so surround yourself with people who think in a healthy, positive way.
  • Tap the Potential’s resources to help support you:
    • The Profit By Design Podcast airs each Thursday covering healthy conversations that are good for your mindset.
    • The Q-Storming process, which is a useful tool that bypasses tunnel vision.
    • Experience-sharing.
  • Check out a 45-minute Q-Storming strategy session here: It is a $250 investment.
  • Strategic thinking, making those decisions, and looking for those opportunities will move you closer to your business goal that supports your life vision.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? 

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

Survival Trap Image

Maslow's Hierarchy of Needs

Calm App

Get the Book!! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

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