Cover art for podcast Profit By Design

Profit By Design

128 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


59: Book Launch Day: The Tap the Potential Solution

It’s LAUNCH DAY for Dr. Sabrina’s new book, How to Hire the Best Contractor’s Edition!!

Listen in as Dr. Sabrina gives Mike Bruno the inside scoop about the inspiration behind the book, how she’s happy to have the writing part behind her now, and how thankful she is to have the Ambassador Group on Facebook to help get the word out.

Don’t miss out as Dr. Sabrina breaks down all the elements of the book that work together to help you transform your business into a highly profitable, great place to work!

Show Highlights:

  • Hiring is the #1 challenge for entrepreneurs.
  • When we keep hiring someone and they don’t work out, we tend to take it personally. It is the hardest part of being an entrepreneur, and Dr. Sabrina’s book series, How to Hire the Best, puts an end to this common difficulty.
  • Another common challenge is the disconnect between business owners who have a genuine heart to create a great place to work, yet have trouble executing on that intention. Through How to Hire the Best, and the coaching delivered at Tap the Potential, Dr. Sabrina and her team are helping business owners align their mindset, intentions and actions to create great workplace cultures. 
  • Over the years, Dr. Sabrina has developed the Tap the Potential Solution to creating highly profitable, great places to work that creates the freedom for business owners to do things like take a 4 Week Vacation™ or pursue other endeavors. The solution works even in the tightest of labor markets. 
  • If we design our business to be sustainable in the tightest of labor markets, we’re effectively designing a business that has the potential to be highly profitable. We will be able to grow regardless of what’s going on with the labor market. 
  • Designing a sustainably profitable business is such an important point that Dr. Sabrina and Mike devote an entire podcast to it -- it’s the “why” behind the Profit by Design Podcast.
  • Dr. Sabrina details the 5 Key Strategies in the Tap the Potential Solution.
  • You want to be the business owner whose team members are out on the street singing your praises.
  • Mike points out that although Dr. Sabrina’s new book may be a Contractor’s Edition, it can help business owners in ANY industry.


Links and Resources:

Get Your Pre-Sale Copy Of Dr. Sabrina’s New Book Here!!


If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”. She will equip you with tools to get out and spread the word about the book being available, and give you tools to share with your network around hiring to help entrepreneurs that you know, and also do some fun stuff within the group for the ambassadors. 


Is your business a highly profitable, great place to work?
How Close Are YOU to Taking Your 4 Week Vacation™?

Find out HERE!

Tap the Potential Website

For Resources & Tools from Sponsors -

Subscribe & Share Podcasts! -




Facebook Group:

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Profit By Design


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens