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Profit By Design

110 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more


31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden

Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper?  Dr. Sabrina and Mike have a conversation with Danielle Hayden and Lindsay Derby, the owners of Kickstart Accounting, Inc. Danielle and Lindsay are all about accounting for growing a business that fits your needs. In this interview, they take a look at the ways we relate to money, and how fears that come up around money interfere with us making good decisions in our businesses. They discuss what we really need to know about how to be a good client for our accountants and bookkeepers. They also talk about business partnerships and the ingredients for good business partnerships. Listen in to find out more!

Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries.

Lindsay Darby graduated from Cleveland State University with an accounting degree. While completing hundreds of audits she discovered that she most enjoyed working with the owners and management teams to develop financial and reporting plans, enabling them to achieve both their short and long-term goals. When Lindsay is not working, she enjoys traveling and checking out museums from around the country. 


Show Highlights:

  • What made Danielle and Lindsay decide to go into business together.
  • What it's been like for Danielle and Lindsay to navigate their business partnership together, for the last five years.
  • Many business owners get paralyzed by planning.
  • Business partnerships seem to either go well or they can go sideways quickly.
  • Learning to know what you're good at and staying in your lane is a key to a successful business partnership.
  • Good processes are important for a successful business partnership.
  • Danielle and Lindsay discuss the core values that each of them possesses separately, that assists their partnership as a whole.
  • The values that Danielle and Lindsay share.
  • How they reassure entrepreneurs.
  • How our childhood creates a mindset around money.
  • Practicing preventative bookkeeping and accounting can help business owners change their mindset around money.
  • You have to understand how your business is doing throughout the year, or at a minimum on a quarterly basis.
  • The key to being successful is in taking small steps forward.
  • Danielle and Lindsay establish a long-term relationship with their clients, to be there with them as they grow their businesses.
  • What Danielle and Lindsay have learned about themselves as entrepreneurs as they take their clients through their processes.
  • Developing an appreciation for what their clients are experiencing, as they go through the process.
  • Danielle and Lindsay talk about the financial goal-setting worksheet that they share with their clients as a tool.
  • Small business owners need to know how much it costs for them to stay afloat every month.
  • The importance of reviewing your goals regularly.
  • Putting the human touch into accounting.
  • Building trust through consistency.
  • What makes a client get fired.
  • What makes a business owner show up as a great client for a bookkeeper or accountant.


Profit by Design Podcast: 

Profit by Design Facebook group

Email: is Dr. Sabrina’s free masterclass 

Access Danielle and Lindsay’s Goal Setting Worksheet at

To get in touch with Danielle and Lindsay go to 

They are also on all social media platforms:

Social Media:

Instagram - @kickstartaccounting 

Twitter - @kickstartacct

Facebook - @kickstartaccountinginc 


Would you like to join a community of entrepreneurs setting our businesses up to support our lives, and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at

 If you're interested in being a part of the retreat, all the information is available at Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!

Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: 

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