Cover art for podcast Profit By Design

Profit By Design

69 EpisodesProduced by Dr. Sabrina Starling and Mike BrunoWebsite

You work hard in your business.On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately?Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best Series, and Mike Bruno, CEO of Contractor Business Solutions… read more

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65: The Self-Reliant Entrepreneur with John Jantsch

December 5th, 2019


Author of several entrepreneurial classics, John Jantsch joins Dr. Sabrina on today’s show to discuss his latest book, The Self-Reliant Entrepreneur. This book reflects on John’s own entrepreneurial journey and the …

64: Finding Success with the Unconventional Pumpkin Plan Strategies with Steve Dale

November 28th, 2019


Steve Dale has a story that you very likely will be able to relate to. Steve had mentors but easily admits that none taught him how to run a profitable business. He missed out on hours of family time and vacation …

63: The Insider’s Guide to Writing a Book with Paul Brodie

November 21st, 2019


If you’ve ever wanted to write a book, you’ll want to listen in as Dr. Sabrina and Mike give the inside scoop of the back-end of the book publication process, sharing an inside peek into what actually goes into writing …

62: The Secrets to Tapping Into the A-Player Network with David Burkus

November 14th, 2019


When it comes to attracting A-Players to your business, tapping into the networks of A-Players is key. But, what if you have exhausted your contacts? Then what? In her latest edition in the How to Hire the Best Series, …

61: Building a Team that Works from their Strengths

November 7th, 2019


Chasing top-line revenue can be a path to self-destruction for entrepreneurs. What happens when you lose sight of your business sweet spot to chase revenue?

On today’s episode, Darren Virassammy from 34 Strong joins …

60: Being the Leader Who Creates a Great Place to Work

October 31st, 2019


How are you showing up as a leader today? Ronda Conger calls us to be the leader we wish we had and challenges us to be intentional about how we are leading. Ronda Conger is Vice President of CBH Homes, Idaho’s largest …

59: Book Launch Day: The Tap the Potential Solution

October 24th, 2019


It’s LAUNCH DAY for Dr. Sabrina’s new book, How to Hire the Best Contractor’s Edition!!

Listen in as Dr. Sabrina gives Mike Bruno the inside scoop about the inspiration behind the book, how she’s happy to have the …

Bonus 04: What is an A Player? - How to Hire the Best Sneak Peek

October 23rd, 2019


Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees

Preorder the book at

Join the …

Bonus 03: Crucial and Costly Mistakes Many Business Owners Make When Hiring - How to Hire the Best Sneak Peek

October 22nd, 2019


Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees

Preorder the book at

Join the …

Bonus 02: What’s the Word on the Street About Your Business? - How to Hire the Best Sneak Peek

October 21st, 2019


Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees

Preorder the book at

Join the …

Bonus 01: Stop Doing What’s Not Working - How to Hire the Best Sneak Peek

October 20th, 2019


Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees

Preorder the book at

Join the …

58: How to Implement Hire the Best™ Strategies

October 17th, 2019


The Contractor’s Edition of How To Hire The Best is just a week away from launch and is now available for pre-sale on Amazon!

Dr. Sabrina and Mike sit down with Chad and Diane Hatfield, owners of Hatfield Builders and …

57: The WHY Behind How to Hire the Best with Mike and Dr. Sabrina

October 10th, 2019


Dr. Sabrina is in the hot seat in today’s episode! Her co-host, Mike Bruno, interviews her about her BIG NEWS, and that’s the upcoming release of her new book, How to Hire the Best Contractors, which will be published …

56: Tapping the Potential in Your Business with Jake Lipman

October 3rd, 2019


Entrepreneurship is the most rigorous personal development program we can undertake and today’s guest, Jake Lipman is embracing this. Jake shares how he is up-leveling his life and business through his coaching with Dr. …

55: Think Big to Avoid Playing Small with Geraldine Carter

September 26th, 2019


Thinking BIG! That’s what my guest, Geraldine Carter, and I will be talking about on today’s show. We’re having a conversation about where we play small, how to think bigger, and the importance of mindset. Geraldine …

54: Systemize Yourself Out of Your Business with David Jenyns

September 19th, 2019


Freedom in your business: is this important to you? It’s so important to today’s guest, David Jenyns, that he systemized himself out of his business and will be hosting the upcoming Business Systems Summit! Join us as …

53: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

September 12th, 2019


There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this …

52: Insights and Discoveries from Taking a 4 Week Vacation with Dr. Jennie Byrne

September 5th, 2019


What’s it like to leave your business in the capable hands of others while you take a 24-hour break? What about a week’s vacation? Can you imagine …

51: Building a High Performance Culture with Wayne Mullins

August 29th, 2019


What are the ingredients for a high performance culture? Vision, mission, and values...Holding yourself accountable to the same standards of …

50: The Surprising Secrets of Successful Entrepreneurs with Mike Michalowicz

August 22nd, 2019


Mike Michalowicz joins Dr. Sabrina on this episode to discuss the surprising secrets of successful entrepreneurs. HINT: “work harder” is not among …

49: The Coach Approach with Lisa Kramer

August 15th, 2019


Do you have a coaching culture in your business? If not, would you like to find out how to develop one? Today, we bring you a conversation with Lisa …

48: Freelance to Freedom with Vincent Pugliese

August 8th, 2019


From $140,000 in debt to living debt-free, and enjoying freedom. This is Vincent’s story.  Vincent Pugliese was an award-winning photographer who …

47: Using Systems to Build Integrity in Your Business with Andre Ong

August 1st, 2019


What does integrity mean to you? Why is integrity important? And how do your business systems and your team members support the integrity of your business? These are some important considerations that determine the …

46: Emotional Intelligence for Business Owners with Anne Beaulieu

July 25th, 2019


What’s your EQ? What impact is your emotional intelligence having on your team? your strategic planning? your sales? and your closest relationships? …

45: Affluent Marketing for Contractors with David Hawke

July 18th, 2019


Would you like to be more effective with your marketing? Dr. Sabrina interviews David Hawke, about affluent marketing for contractors. If you're not …

44: Work the System with Josh Fonger

July 11th, 2019


Do have dysfunction in your business? Are there things in your business that just aren't running smoothly, or in the way they should? If so, today's …

43: Overcoming Hiring PTSD with Erin Longmoon

July 4th, 2019


It can be easy to take business personally, but it’s vital to learn to separate the two. Today Dr. Sabrina, Mike and Erin Longmoon discuss the importance of self-reflection when dealing with employees and hiring. Mike …

42: Take Back Your Life and Health with Dr. Nancy Trimboli

June 27th, 2019


Just a few years ago, Dr. Nancy Trimboli endured extreme levels of stress as she managed her bustling chiropractic practice across two locations and …

41: The Hidden Role on Your Organizational Chart with Sir Steven Wilkinson

June 20th, 2019


Dr. Sabrina interviews Sir Steven Wilkinson founder of Good and Prosper, and co-founder of the Small Giants Community. Sir Steven believes there is a …

40: SPECIAL FATHER'S DAY EDITION: Blending Entrepreneurship and Fatherhood

June 13th, 2019


Welcome to our special Father's Day edition of the Profit by Design Podcast! Today, we are exploring the blend of fatherhood and entrepreneurship. …

39: Using Systems to Gain Freedom in Your Business with Randall Soules

June 6th, 2019


Did you know that systems will make you successful?  Randall Soules is a systems guy. He has always had a profitable business and attributes this to …

38: "A" Players in Great Places to Work

May 30th, 2019


Do you work really hard? And are you giving your all to support the business you're working for and wondering what's in it for you? In today's episode, we're talking about how work supports life and not the other way …

37: Changing the Story of Entrepreneurship

May 23rd, 2019


Do you feel that you don't deserve to have fun, or to be kind to yourself because you have a business? And do you feel as if you always need to do better, and more? This is something many of us, as entrepreneurs, seem …

36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley

May 16th, 2019


You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, …

35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden

May 9th, 2019


How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: …

34: What are You Bringing in the Door of Your Business with Chad Hatfield

May 1st, 2019


Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very …

33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch

April 25th, 2019


If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, …

32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates

April 18th, 2019


Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, …

31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden

April 11th, 2019


Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or …

30: The Battles We Fight Start Between Our Ears

April 4th, 2019


Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The …

29: Recruiting the Perfect A-Player for Your Small Business with Erin Longmoon

March 28th, 2019


Have you ever worked in a toxic work environment? If so, you're going to love today's guest, Erin Longmoon, of Zephyr Recruiting. Erin is on a mission to eradicate toxic workplaces. She is doing this by placing …

28: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation in the Height of Tax Season with John Briggs

March 21st, 2019


Would you like to take a 4 Week Vacation™? John Briggs, owner of Incite Tax Works took the 4 Week Vacation™ challenge. In today's episode, he will …

27: Tapping the Potential of Strengths in Your Small Business with Darren Virassammy

March 14th, 2019


Are you clear about where your strengths lie? In today's episode, we're sharing our interview with Darren Virassammy, the Co-Founder and Chief Operating Officer of 34 Strong. Darren blew Dr. Sabrina away with his talk …

26: Connecting to Learn

March 7th, 2019


What does connected to learning mean to you? For Mike and Dr. Sabrina, it's been valuable to discover new things on this podcast, and to learn, grow, …

25: Stop Playing Small with Christeen Era

February 28th, 2019


Are you an entrepreneur and need help getting yourself and company out of the weeds? Today our guest shares the tools and systems that she uses. A …

24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus

February 21st, 2019


How do you tap into your team’s greatness? Creating a great workplace culture is a struggle for many of us and it’s one Jeff McManus knows all too …

23: Overcoming Resistance to Change

February 14th, 2019


Do you get all fired up after discovering a new system for your business only to find that you lack the confidence to implement the necessary changes? After listening to the previous podcast, with Vicky Suiter from The …

22: Stop the Profit Bleed with Vicki Suiter

February 7th, 2019


Do you know if you have a profitable business? You may think you do, and only find out at the end of the year that you’re barely breaking even. Today’s guest emphasizes that we need to build profit into our budgeting …

21: Designing for Profit in 2019

January 31st, 2019


Mike is back with us on the show again! For Mike and Dr. Sabrina, success in business, in your personal life, and with your goals, is all about small wins. So in today's episode, Mike and Dr. Sabrina are talking about …

20: Street Smart Entrepreneurial Strategies with Tom Antion

January 24th, 2019


On today's Profit by Design, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina will be talking to …

19: Become a Savvy Consumer of Business Coaching Services

January 17th, 2019


How do you select a business coach? This is a great question for all business owners! It is not an easy task but there are best practices and things to look out for in choosing the right coach. Once you find the right …

18: Ask Dr. Sabrina: Help! I Need a Process for Hiring

January 10th, 2019


Today Dr. Sabrina is answering a question from Heidi Adams, one of our listeners in rural Wyoming. Heidi’s business has been growing faster than she expected and she needs a process for hiring.  

Heidi is not alone! In …

17: Hire Better with Psychological Assessments Dr. Christine Allen

January 3rd, 2019


The guest on today's episode of the Profit by Design is Dr. Christine Allen, a Workplace Psychologist and Executive Coach. Dr. Chris and Dr. Sabrina …

16: Why Your Business NEEDS you to Take a 4 Week Vacation

December 27th, 2018


Dr. Sabrina is getting ready to leave for her 4 Week Vacation! She's been preparing since early March, and systemizing her business to run without her for the next four weeks. This means that her it will have to go …

15: Making Sustainably Profitable LIFESTYLE Decisions with Nathan Shields

December 20th, 2018


The guest on today's episode of the Profit by Design Podcast is Nathan Shields, the host of the Physical Therapy Owners Club podcast. Nathan has made some really interesting choices when it comes to both lifestyle and …

14: Getting Out of Your Own Way in Business with Steven Bousquet

December 13th, 2018


Steven Bousquet joins Dr. Sabrina on today's episode of Profit by Design Podcast after returning, very relaxed, from a 4 Week Vacation vacation. (He made the 4 Week Vacation Pledge at the last retreat held at Dr. …

13: How to Write a Simple, One Page Business Plan with Dave Sullivan

December 6th, 2018


Are you a business owner that would like to retire one day and be able to pass off an excelling company? Then today’s show is just for you! Creating …

12: What it REALLY takes to be a ‘Great Place to Work’

November 29th, 2018


Wouldn’t it be nice to be a part of a working team that feels like family? On today’s Profit by Design Podcast, Dr. Sabrina speaks with Chuck Parmely …

11: Marketing Isn’t Just for Getting Customers, It’s Important for Employee Recruitment Too

November 22nd, 2018


Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s Profit by Design Podcast, Mike Ciavolino joins …

10: Learn the Language of Your Ideal Clients

November 15th, 2018


On today’s Profit by Design Podcast, our guest is Jeffrey Shaw, author of the book Lingo. In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal …

09: Stop Pushing Paper and Start Prioritizing People with Rhamy Alejeal

November 8th, 2018


On today’s Profit by Design, Dr. Sabrina has a conversation with Rhamy Alejeal. Rhamy opens our eyes to the subtle micro-transactions that create friction between a business and its team members. You work hard to bring …

08: Live, Lead and Work On Purpose with Dr. Ken Keis

November 1st, 2018


On today’s Profit by Design, Dr. Sabrina and Mike speak with Dr. Ken Keis. Not only is he an author, speaker, podcast host, and coach,  but he is …

07: The Emotional Side of Managing Employees with Mike and Dr. Sabrina

October 25th, 2018


Are you waging emotional battles that may be blocking you from managing your employees properly? The whole “people side” of running a business can be …

06: 3 Things You Must Know to Grow Profitably with Donna Leyens

October 18th, 2018


On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend Donna Leyens.  Donna is the President and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by …

05: Ask Dr. Sabrina: I Work 60 Hours a Week, How Do I Even Find Time to Work ON My Business?

October 11th, 2018


What has your business done for you lately? Is your business running you rather than you running your business? On today’s Profit By Design, Dr. Sabrina Starling hosts a special Ask Dr. Sabrina segment to answer an …

04: You Can't Make This Stuff Up with Chad Hatfield

October 4th, 2018


On today’s Profit By Design, we are excited to have Chad Hatfield, owner of Chad Hatfield Builders and Remodelers in Plano, Tx. Chad and his team have won many awards, and recently won 6 ARC awards from the Dallas …

03: Hiring the Best to Set Your Business Up to Run Without You with Dr. Sabrina Starling

September 27th, 2018


On today’s Profit By Design, Mike interviews co-host, Dr. Sabrina Starling. Dr. Sabrina is The Business Psychologist™  and author of the How To Hire …

02: Using Systems in Your Business to Allow You to Pursue Other Interests with Mike Bruno

September 27th, 2018


Maybe you’re an entrepreneur just starting out or, like Mike Bruno, perhaps you’ve been doing it the past 27 years. Today, Mike and I talk about a few examples of where your business can be once you commit and focus. …

01: What Every Business Owner Needs to Know to Avoid Entrepreneurial Poverty with Mike Michalowicz

September 19th, 2018


It’s exciting to start a business, but most business owners don’t anticipate cashflow problems and the time poverty that can come along with owning a business. Your business doesn’t have to take over your life, and …

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