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Productivity Cast

100 EpisodesProduced by Ray Sidney-Smith and Augusto PinaudWebsite

The weekly show about all things personal productivity


Producing Content Productively

This week, the ProductivityCast team discusses the tools and tricks for producing content productively. Content production is not just for marketers; it's a fundamental component of many of our job duties. So, producing content productively can really help us save time and garner a stronger reputation among our peers and employers.

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In this Cast | Producing Content Productively

Ray Sidney-Smith

Augusto Pinaud

Art Gelwicks

Show Notes | Producing Content Productively

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Raw Text Transcript | Producing Content Productively

Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast’s audio).

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Voiceover Artist 0:00 Are you ready to manage your work and personal world better to live a fulfilling productive life, then you've come to the right place productivity cast, the weekly show about all things productivity. Here, your host Ray Sidney-Smith and Augusto Pinaud with Francis Wade and Art Gelwicks.

Raymond Sidney-Smith 0:17
And Welcome back, everybody to productivity cast, the weekly show about all things personal productivity, I'm Ray Sidney Smith.

Augusto Pinaud 0:24 I am Augusto Pinaud.

Art Gelwicks 0:27 And I'm Art Gelwicks.

Raymond Sidney-Smith 0:24And today, we are here to talk about something that many of us have to deal with on a regular basis. And we don't actually form formalize the process many times which of course, competes with our productive output, and that is our productive output. How do we create content, whether that be for internal purposes, you know, internal memos, if you work at a law firm, you have to do legal memoranda. If you're at a company where you have documentation that needs to be kept, you're constantly having to write including probably email as well where you know, some email requires quite a bit of substantive thought process plus outbound content, whether that's for a blog, a podcast scripting, video scripting, and all kinds of other kinds of outbound. You're writing short guides or ebooks for the company, we have to write a lot of content in our daily work lives, especially in the knowledge worker age. And what we want to do today is talk about some of the the gears that are necessary to make that engine so that you don't have to have your system be so hodgepodge to be cluttered and chaotic in the process of getting your content out the door. And so let's start off with some of the challenges people have with producing content productively.

Art Gelwicks 1:42Well, I think some of the main areas that I see consistently are one getting ideas for content, evaluating those ideas and then putting them into a content production schedule. The actual creation of the content itself whether it's writing the article, recording the podcast, The review and approval, especially if you're dealing within a business environment, that can often be one of the biggest bottlenecks to your production process. And then finally, how is that content distributed to your audience?

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