Cover art for podcast Product People

Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP19: Jason Evanish shares his process for understanding customers

Jason Evanish has made a name for himself as a customer-focused entrepreneur. He caught the eye of  Hiten Shah, the founder of  KISSmetrics. Hiten asked Jason to leave Boston, and move to the Valley to become KISSmetric’s Product Manager.

Since then, he’s become known as a generous teacher; especially when it comes to customer development, pattern matching, and product development.

If you want the resources that Jason Evanish talked about: the Product Thesis, the customer development process and the process for validating your idea, all you have to do is sign-up for our mailing list. Go to

Show notes


Jason on Twitter

Jason on

FogPHP blog post on launching


Our premium sponsor is is agile project management software with one goal: to help you ship more stuff. You can try them out for free at You can also thank them on Twitter:  @sprintly

Shout outs

Welcome to our shout-outs section. This is a chance for you to advertise your bootstrapped product, a job opportunity, or your side-project to our audience of product people, entrepreneurs, developers and designers. 

Shout out #1: ThinkMojo and [


I love this site: showcases the best startup videos around helping you find inspiration & resources for your product demo video.

Shout out #2: Follow us on Twitter

One last shout out for Product People: follow us on Twitter to give us feedback!

To purchase your own shout-out go to:

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