Cover art for podcast Product People

Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP53: Alex Hillman is the king of JFDI

Alex Hillman is many things: first, he’s the king of JFDI (he even has the tattoo to prove it). Second: he’s the founder of IndyHall, a co-working space in Philadelphia. Third: he’s Amy Hoy’s partner in 30×500. And fourth: he’s just recently launched his own product called

Our topic was: What do communities & product businesses have in common?

Notable quotes

“Having a connection with people is really important. A lot of people build tools without thinking about the people that are using them.” – Alex Hillman

“It’s not hard to get a group of people in a room. It’s hard getting a group of people doing something useful together.” – Alex Hillman

“Cult of personality is one of the most dangerous things for a community.” – Alex Hillman

“Customer interviews are bullshit. Not because people are mean, because they’re too nice. You have to observe what they do, not what they say.” – Alex Hillman

“Put a lot more stock in what people do as opposed to what they say. Be a pattern watcher. Pay attention to how people act.” – Alex Hillman

Show notes

The Bullseye Model

Alex on Twitter

Alex’s blog


Justin’s JFDI community

A note from Justin:

A big thanks to Alex for being on the show!

Justin Jackson

PS: I’m writing a new book right now called  Marketing for DevelopersClick here to sign-up for updates (and get a sample PDF).

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