Cover art for podcast Product People

Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP20: John Saddington of 8Bit on his adventure as an entrepreneur

Before this interview we thought John Saddington was a guy that built WordPress products with his team at 8Bit (we were also intrigued by his new Kickstarter campaign: Pressgram). What we didn’t realize is that John, at a young age, had worked his way up the corporate ladder at big companies like Fox and Dell. Today you’ll hear his story.


“I realized that as an executive, you don’t get to code.”

“It was difficult for me to reconcile my interests [in products] with my father’s [as a salary man]”

The power of a start and end date for projects: “I give myself timelines for my side-projects: I’ll say if I don’t hit these metrics within 6 months, I’ll move on.”

“Entrepreneurs do way too much due diligence. Just push ‘start’, jump in!”

Show notes


Pressgram (John’s Kickstarter project)

John’s landing page

@saddington on Twitter


Our premium sponsor is is agile project management software with one goal: to help you ship more stuff. You can try them out for free at You can also thank them on Twitter:  @sprintly

Shout outs

Welcome to our shout-outs section. This is a chance for you to advertise your bootstrapped product, a job opportunity, or your side-project to our audience of product people, entrepreneurs, developers and designers. 

Shout out #1: Marc-Andre Cournoyer, Advanced training for developers [


Our fellow Canadian Marc-Andre Cournoyer is teaching classes at This is advanced training for developers on Rails, Node.js and other programming languages.

Want to be featured in this Shout Section? The cost starts at $39 per episode, and it’s a great way to reach thousands of people. To purchase a shout-out go to:

Listen to Product People


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed