Cover art for podcast Product People

Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP34: Building your app on top of WordPress with Noel Tock

If liked our episodes on using WordPress to build your web app’s MVP, you’re going to love this interview with Noel Tock, of


This show wouldn’t be possible without these great sponsors. When you support them, you support the show!

  • has been there from the beginning. Perfect for software teams of 3 or more people, is the easiest way for managers and developers to track the software development process. You and your team can try for free, go to

    Use the code productpeopletv2013 to get 10% off!

  • I also just discovered KnowAds. The hardest part about online advertising is figuring out what works. KnowAds reveals your competitor’s campagins showing you exactly what’s working for them. You get to see their most successful ad copy & ad placements. Go to and sign-up for an account.

  • And finally,  if you’re trying to set-up an online store, you need to use Shopify. I’ve tried setting up dozens of online stores for clients, and there are always so many headaches: handling payment gateways, multiple currencies, taxes, shipping rates. Shopify solves all of these problems for you. I want you to go to and get a 14 day free trial.
Notable quotes

“You can’t build any app on-top of WordPress. It works really well for apps that are content based.”

“Customizing the existing wp-admin is a lot of work.”

“For an MVP, WordPress would work fine. But for something bigger that you want scale, it’s probably better to use something (like Ruby on Rails).”

“Now that WordPress has custom post types, there’s way more you can do.”

“It doesn’t really matter anymore what technology you’re using on the backend. The bar’s really been raised in terms of what users expect [in the front-end experience].”

“We used to be content when app just did something, Hotmail did email. But now we have higher expectations on how an app [looks and feels].”

“We’re trying to understand the users mores, as opposed to what code powers the back-end.”

“We launched Happy Tables in February, 2012.”

“Most of our traffic is organic traffic.”

Show notes

Noel Tock

Happy Tables




Listen to Product People


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens