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Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP58: Garrett Dimon – SaaS isn’t all rainbows and unicorns

Garrett Dimon is the founder of Sifter and author of Starting + Sustaining. We talked about finding an idea, validating an idea, and building your product. Our conversation started with this question: “What are the biggest misconceptions about running a SaaS product?”

Notable quotes:

“If you just want to create stuff, and write code, starting a business is not the best way to do that.” – Garrett Dimon

“I definitely thought I was would be able to do more development and design; but it’s not really like that” – Garrett Dimon

“People don’t describer their problems to us – they email us and tell us what they want us to build. That makes it difficult to see what their root problem is.” – Garrett Dimon

“We don’t compete on features.” – Garrett Dimon

“No is easier to do. Yes is easier to say.” – Jason Fried

Show notes

Justin Jackson

PS: By the way, I’m working on something new called Product People Club. Go to, and sign up for the waiting list. I’ll have something to announce shortly!

Music by  Striker Metal, Song: Forever

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