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Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP21: John Saddington on deadlines, partners, ugly babies and warning bells (part 2)

This week we have part 2 of our interview with John Saddington that literally sent warning bells blaring through the 8Bit office. We also hear about his new Kickstarter campaign:  Pressgram (an iOS app that allows you to take filtered photos, and publish them to your WordPress blog).


“Without deadlines you just never know if there’s progress, or to measure momentum.”

“Without deadlines you won’t know if you’ve succeeded in doing anything.”

“Without personal deadlines you can be slaving away on something and never launch.”

“When you have partners you will have more fun, you will make more money, and you will have more margin than without.”

“Unless you’re a magical unicorn that can do all things, you’re probably going to be a specialist (a designer, business person, developer). Startups need specialists that are kicking butt at being excellent in particular areas, than a bunch of generalists doing everything mediocre.”

“Investors want to invest in people that are at the top of their game.”

“You haven’t launched because there’s something in this product that you can overcome without help.”

“Finding good people is about experimenting.”

Show notes


Pressgram (John’s Kickstarter project)

John’s landing page

@saddington on Twitter


Our premium sponsor is is agile project management software with one goal: to help you ship more stuff. You can try them out for free at You can also thank them on Twitter:  @sprintly

Shout outs

Welcome to our shout-outs section. This is a chance for you to advertise your bootstrapped product, a job opportunity, or your side-project to our audience of product people, entrepreneurs, developers and designers. 

Shout-out #1: Jesse Storimer‘s post on selling $18k worth of ebooks

The first shout out comes from Jesse Storimer who’s promoting this post he’s written.

This is super interesting, Jesse says: “Learn how I launched my first ebook with *no* audience, and no promotion. Then sold $18,000 worth in the first 4 months.”

Go to, leave a comment and let him know you found him through Product People

Shout-out #2: Product People newsletter

Second I’d like to promote our Product People newsletter. You can sign-up (and get product making resources sent directly to your inbox). This week we’re sending out the private conversation Kyle and I had while John was dealing with the fire alarm. Go to:

Shout-out #3: Save 10% on domains at

Next up: Register a domain with and use the promo code “productpeople” (all one word) to get 10% off your order!

Shout-out #4: Get $25 off at Ting

Finally: Ting! For our USA listeners, if you go to Ting is a mobile service that gives you great rates, no overage penalties, and multiple devices on one plan. If you go to you’ll get $25 off most Ting devices or $25 toward Ting service!

Want to be featured in this Shout Section? The cost starts at $39 per episode, and it’s a great way to reach thousands of people. To purchase a shout-out go to:

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