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Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP40: Allan Branch on leaving LessConf to focus on his product

If you’ve dreamed about building your own product, you’re in the right place. This week the hilarious, talented, and honest Allan Branch joins us to talk about why he’s leaving LessConf behind to focus on LessAccounting.


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Notable quotes

“LessConf was a fun little hobby that started to take over.”

“With our app, we’re still battling it out for users, and LessConf was becoming a distraction”

“Notoriety in the startup community doesn’t translate into users in the small business.”

“Notoriety and fame and all that bullshit feels good; it’s a disease. It sucks you in… looking at Instagram likes, and who likes stuff, and re-tweets you. If startups aren’t your target marketing, notoriety can be a distraction.”

“Running a conference is like being a bride at a wedding.”

“What about a social network to connect golfing buddies?”

“We both took pay cuts to start LessEverything, because we wanted to build a nest-egg to build products”

“Having a partner makes it better. Steve likes to make my ideas better.”

“A good partner will give you the courage to be more of yourself.”

“The ignorant user is your best customer.”

“There’s no legacy in pixels.”

Show notes

Allan on Twitter



Allan and Steve’s books

Massalina Drive


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