Cover art for podcast Product People

Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP50: Jakub Linowski of

Jakub Linowski  is a Toronto (Canada) based interface designer. He surprised everybody this year (including himself) by releasing a viral hit called In this interview we go behind the scenes, and try to unpack that success. There’s lots of good insights in here for content marketing and conversion optimization.


This show wouldn’t be possible without these great sponsors. When you support them, you support the show!

  • Are you creating an application that needs charts or a dashboard?  FusionCharts is a JavaScript charting solution trusted by over 450,000 developers around the world. They have tons of interactive and animated charts with advanced features like tooltips, drill-down, chart export and zoom. Their charts also work across PCs, Macs, iPads, iPhones and Android devices. You can download a free-trial at:

    Go to

  • has been there from the beginning. Perfect for software teams of 3 or more people, is the easiest way for managers and developers to track the software development process. You and your team can try for free, go to

    Use the code productpeopletv2013 to get 10% off!

Notable quotes

“What stirred the discussion was that people were pissed off about the fat, big footer (where the email signup was).”

“People were asking: what’s this ‘good ui’ guy doing with that big footer?”

“If you look at conversion optimization, the footer was a clear success. My conversion rate on that email sign-up is 20%. I have over 26,000 people on my list right now.”

“There’s a few factors that affected the success of sign-ups: the visibility of the call to action, plus a promise for future content, plus visuals that a depict a clear idea (they were sketched out on purpose), social proof, a small number of fields (just email), no commitment, the ability to unsubscribe at any time”

“It costs me $200/month to send emails to this list.”

“Your landing page should be opinionated. This will fuel the debate and discussion. On I had this element of ‘this vs that’; I think stat stirs interest.”

Show notes

Jakub on Twitter

Listen to Product People


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed