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Product People

101 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them


EP24: Hiten Shah – “Make things that people love”

Can you build a healthy software business when you don’t know how to code? Hiten Shah is on the show today. He and his co-founder Neil Patel, have built two successful SaaS apps: CrazyEgg, and Kissmetrics.

Today you’ll hear Hiten’s secret to being a successful entrepreneur.


“I don’t know how to ‘feel’ like an entrepreneur. To me entrepreneurship isn’t a feeling.”

“When you create something, out of nothing, and somebody consumes it and loves it – that’s entrepreneurship.”

“The people that get stuck… they don’t bother to figure out what it is (that they can make) that people will love.”

“To be an entrepreneur you have to build things, and people have to love them.”

“Almost any problem you see in a company boils down to people and product.”

“It’s hard to manufacture genuine customer appreciation.”

“As the creators of things, the people part is huge. You need to ask: ‘how do you humanize a product’?”

“CrazyEgg was 1 of 10 things we tried; and it was the one that resonated the most with people.”

Show notes

Hiten on Twitter



Crazy Egg


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Shout outs

Welcome to our shout-outs section. This is a chance for you to advertise your bootstrapped product, a job opportunity, or your side-project to our audience of product people, entrepreneurs, developers and designers. 

Shout-out #1: Jon Davis of

Jon says: “Google Adwords can be a good way to drive traffic to a smoke test. I am a PPC Analyst offering to help Lean Start-Ups for free. With the customer segment and value proposition for a start-up idea I will create a PPC campaign and email it to them.”

Go to

Shout-out #2: Justin Jackson’s book –  Product People Secrets

I’m writing a book called “Product People Secrets”, you can find out more by going to

I’ve interviewed great product people like Jason Fried, Patio11 (Patrick McKenzie), Brennan Dunn, Nathan Barry and Rob Walling.

Right now I’m writing a book that will feature their secrets: the techniques, beliefs, and habits they used to launch successful products.

You can sign-up at and get a sample chapter as well as a chance to win a deluxe package when the book comes out.

Shout-out #3:  Product People newsletter

Second I’d like to promote our Product People newsletter. You can sign-up (and get product making resources sent directly to your inbox). Go to:

Shout-out #4:  Save 10% on domains at

Next up: Register a domain with and use the promo code “productpeople” (all one word) to get 10% off your order!

Shout-out #5:  Get $25 off at Ting

Finally: Ting! For our USA listeners, if you go to Ting is a mobile service that gives you great rates, no overage penalties, and multiple devices on one plan. If you go to you’ll get $25 off most Ting devices or $25 toward Ting service!

Want to be featured in this Shout Section? The cost starts at $39 per episode, and it’s a great way to reach thousands of people. To purchase a shout-out go to:

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