Cover art for podcast Product People

Product People

99 EpisodesProduced by Justin JacksonWebsite

A podcast focused on great products and the people who make them

45:18

EP12: Brennan Dunn on startup launch tactics (part 2)

Learn Brennan’s trick for identifying a good market: “find a community, and just keep adding value.” Whether that’s a forum response, blog post, info-product, or SaaS app, learn how choosing an audience and sticking with them can pay off.


Highlights

  • “Most of my users don’t care that [Planscope] is project management software; they care about outcomes.” – Brennan Dunn
  • “Instead of listing out technical features, which is what [we as developers] want to do, I need to tell a story.” – Brennan Dunn
  • How did you get people to care? How did you get people to notice your product?
    • “My entire marketing strategy is marketing through education. I knew the problems my audience was having, so I started blogging about those problems.” – Brennan Dunn
    • “People don’t buy software just to buy software: they buy software to make their lives better somehow. A blog post is equally able to do that (to make their lives better).” – Brennan Dunn
  • What kind of traffic did you get on your blog when you started?
    • “I got a few thousand views over the months that I was building Planscope” – Brennan Dunn
    • “Blogging allowed me to get out of the code and answer the question: ‘Why am I doing this?'” – Brennan Dunn
  • How did you build your email list?
    • It was a mailing list of 300 people when he launched.
    • Brennan built his list over the 4 months that he was building Planscope.
    • Most of the sign-ups to his email list came from his blog.
    • 1/3 of his mailing list signed up for a trial account (100 people)
    • 25% of his trial users converted to paying accounts (25 people)
  • Where does growth come from?
    • Most of Brennan’s customers have come from his blog posts, and his email list
    • Another important source of traffic: his book  Double Your Freelancing Rate.
  • How much money has Brennan earned so far? (as of December)
    • Planscope – $29,904 ($6,000 / month)
    • Books – $35,00
    • Classes – $41,000

Show notes


🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn
how to start your own podcast!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Product People

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.transistor.fm/product-people

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens