Presentation Thinking
Mikey and his presentation pals in and out of GhostRanch Communications have officially embarked upon a quest to become better storytellers. As we dive into this journey, tugging every thread to step up our presentation game along the way, we will be sharing our findings, right here on this special … read more
#18. Presentation Book Club: Made to Stick (Part 3)
Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is HERE.
Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist for a sticky story—Emotions and Stories.
These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story?
How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story???
Brothers Heath have the answers and Mikey and Molly have the spark notes.
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