Cover art for podcast Presentation Thinking

Presentation Thinking

23 EpisodesProduced by GhostRanch CommunicationsWebsite

Mikey and his presentation pals in and out of GhostRanch Communications have officially embarked upon a quest to become better storytellers. As we dive into this journey, tugging every thread to step up our presentation game along the way, we will be sharing our findings, right here on this special … read more

36:06

#18. Presentation Book Club: Made to Stick (Part 3)

Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is HERE.

Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist for a sticky story—Emotions and Stories.

These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story?

How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story???

Brothers Heath have the answers and Mikey and Molly have the spark notes.

  • Listen to Part 1 on “Simplicity” HERE
  • Listen to Part 2 on Unexpected, Concrete and Credible HERE
--- Send in a voice message: https://anchor.fm/presentationthinking/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Presentation Thinking

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/270d8280/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens