Pragmatic Talk

14 EpisodesProduced by Scot WestwaterWebsite

The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.

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Pragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019

August 5th, 2019

14:15

Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to …

Pragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunity

April 14th, 2019

6:03

Clients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing …

Pragmatic Talk - Episode 12, Building The Business Case For Voice

March 14th, 2019

4:25

If you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or …

Pragmatic Talk - Episode 11, What is Voice?

March 9th, 2019

6:46

We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. 

In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some …

Pragmatic Talk - Episode 10, Considerations for looking at your analytics

March 4th, 2019

3:39

Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. 

Analytics and big data are the lifeblood of any business but in my experience, not everyone is …

Pragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019

February 28th, 2019

3:21

Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. 

Last year Amazon shipped over …

Pragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?

February 11th, 2019

6:48

Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

Is voice a one size fits all …

Pragmatic Talk - Episode 7, What is Customer Experience?

February 7th, 2019

5:47

Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

There's lots of talk about Customer Experience lately. But what does it mean? In this episode of …

Pragmatic Talk - Episode 6, When a voice app makes sense

September 29th, 2018

4:29

Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense …

Pragmatic Talk - Episode 5, Research for Designing Voice Apps

August 18th, 2018

3:30

Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember …

Pragmatic Talk - Episode 4, Top 5 Trends in Voice

August 13th, 2018

9:44

Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences …

Pragmatic Talk - Episode 3, Advertising on Voice Platforms

July 31st, 2018

3:06

Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how …

Pragmatic Talk - Episode 2, Inclusive Design in Voice

July 22nd, 2018

2:26

Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how …

Pragmatic Talk - Episode 1, Voice Search

July 20th, 2018

3:42

Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I …

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