PR After Hours

This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist, a marketing un-agency that …

Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response--and gives advice …

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If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how …

It's not enough to mouth the words--organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an …

Is podcasting a viable way for PR people and brands to position themselves?  We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm…

Alex shares the big picture about messaging during a crisis, referencing the article "Incorporate the crisis lifecycle into your communications."

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President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important …

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Project management skills are crucial, yet many professionals face challenges. We're joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went …

Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by …

How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, …

Is Artificial Intelligence (AI) the future of marketing and public relations? Could be. 

To learn more, we meet Jerry Abiog, Co-Founder and CMO of …

Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a …

What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with …

We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner.

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How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and …

We're all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction?

Source …

Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again. …

Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging …

Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also …

In the midst of a crisis, the last thing you'll have time to do is to write a holding statement. Often, this means no statements are given, which …

The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the …

Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends--both …

How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, …

How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their …

Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time …

Advice on what not to do to tactfully increase brand awareness during the pandemic crisis.  

Source material here. 

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The U.S. Small Business Administration is offering COVID-19 Economic Injury Disaster Loans to businesses that qualify. We asked business consultant …

Misinformation is Dangerous. We can all help combat misinformation with easy steps. Alex shares how PRSA’s infographic encourages PR pros to follow …

New to working from home (WFH)? Fear not! Alex has some tips that will help and may even make you chuckle. 

Special thanks to In Kansas City Magazine.

As we are all "hunkering down" at home, the use of video and audio conferencing is growing. Alex offers a few handy tips to make your calls run …

Do you have a central location for Covid-19 information on your website? In this quick shot, Alex covers why it's a good idea.

Learn more about …

Need some good, affordable tools to build brand awareness? Listen in!

Source mentioned in this episode here.

Learn more about AGPR's crisis …

What are you doing about the coronavirus? More importantly, what have you told your customers about your efforts to keep them safe, as well as what …

Fact sheets are a great way to inform, educate, and advise your internal audiences (employees, volunteers, etc.) on what they should know and do to …

How do you talk with your customers about your response to the Covid 19 coronavirus? Listen in for quick tips to help your organization communicate more effectively.

Source material discussed in this show located here.

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The Covid 19 coronavirus is dominating the news, and rightly so. Following his maxim of crisis communication, "not if, but when", Alex offers tips to …

Does the prospect of public speaking give you the shivers? Fear not! Alex has some helpful tips to make your speaking experience easier for you and …

Multitasking: we all do it...heck you're probably doing it while you listen to this show! Alex explores why multitasking is inefficient and …

Do you use email, or does email use you? On today's show, we talk about ways to make email work for you, not against you!

Sources mentioned in the show here and here.

PR After Hours host Alex Greenwood makes numerous …

You know that Instagram is not link-friendly - there is only one clickable link possible to add for the whole profile. Luckily, you have Shorby to …

Do you have thoughts of starting a side hustle, or perhaps a freelancing career but are concerned about how to manage the books? Fear not, as we …

How do you get your team to discover the "Next Big Idea"? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of The Brainzooming Group, shares ways his company encourages, …

How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind …

Some say the way to wealth is to make money while you sleep. There could be something to that! 

In this episode, Alex shares ways he employs passive …

In this excerpt from a longer interview on Mysterious Goings On, Alex sits down with marketing consultant and coworking entrepreneur Bob Martin. From …

So, you're new at the PR After Hours bar and ask yourself: do I order the fancy special cocktail known as Inbound Marketing or do I go with the …

Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing.

Source referral: Business2Community.com. Contact Alex at AlexGPR.com.

Your …

When it comes to a crisis, the question is not if, but when.  On this episode, learn valuable tips about handling a PR crisis, and find out about the …

COMING SOON: Pull up a chair and Join Public Relations veteran Alex Greenwood for a cocktail of tips, news you can use, and recommended resources to …