PR After Hours

Kicking off season four is Ira Gostin, an entrepreneur and marketing and communications strategist specializing in corporate storytelling to help founders and CEO's grow their companies, both public and private. He is …

Alex's latest book, The Podcast Option: Tips and tricks to make podcasting work for you--is now an Audible audiobook! Narrated by the author, learn …

A few words from Alex as season 3 of PR After Hours ends.

Get Alex's new book THE PODCAST OPTION. Click here.

RATE THIS PODCAST here.

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: …

Alex offers a big tip on making sure your presentations, meetings, and podcast appearances are as successful as possible.

Source material: …

Our guest Jeremy Haug is a world-class Marketing Expert and Leader who has led multiple companies to the Inc 5000 and Inc 500 award. He helps B2B …

Angelo Ponzi has amassed 25+ years of client-side, agency, and consulting experience in diverse industries - semiconductors to financial to ice …

Taking action--often imperfect action--is often more important than waiting to make the perfect move in business. Today's guest, Angel Ribo, tells us …

Luke Hohmann is a serial tech entrepreneur who bootstrapped and sold his last company, Conteneo, an enterprise SaaS company. Today he shares examples …

Do you know anyone who's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic, or closed museums in Florence for a private dinner party with Andrea Bocelli serenading them while they …

The secret to getting booked on a podcast comes down to answering one question. Listen in to learn more.

Click here for the source article. Pre-order the book now and save! Click here.

RATE THIS PODCAST here.

WHAT DO …

Are you weighing your options to build awareness for yourself or your business?

If so, you should consider The Podcast Option.

In this fast-reading …

Margo White is a serial entrepreneur-turned No. 1 Expert In Copywriting For Entrepreneurs. She helps Fortune 500 companies and perspective startups draft their content strategy, find their unique feature and work with …

Are you looking to get yourself or clients interviewed on a podcast? What does that mean for you if you’re seeking a good fit for your topic that has a decent-sized audience? How do you make that podcast love …

What is it that 27 years of public service teaches you about leadership? Alex finds out as he welcomes Jesus "Eddie" Campa to the virtual lounge. The El Paso, Texas, native retired from public service after 27 years and …

Consumers who shop online typically check reviews for a product or service before purchasing anything--it's called social proof. Reviews are not only beneficial for the consumer, but they also are an invaluable resource …

Imagine if there was a proven pandemic-proof method to sell out your events, even in the most uncertain of times for your audience. Well, there is, and our guest Maxwell Nee, is CEO & Co-founder of High Performing …

Having trouble getting your brand noticed? You're in luck because today, we're joined by Steve Wilson, Jr., a Senior Account Manager with Family Features, which specializes in getting brands in front of millions of …

Many successful businesses fail not from a lack of customers, but from too many customers, says our guest today, Alicia Butler Pierre. Alicia is the …

You’re an expert in your field, you have some great points to make, and you managed to get booked on a podcast. Congrats! That’s often the tricky part, but you’re only halfway there. Now you must ensure you’re doing …

Need a clear and simple understanding of the sometimes befuddling topics of blockchain, Bitcoin, and cryptocurrencies? Never fear, Nick Prouten is here to fill us in about this rapidly-growing new means of investment. …

Dr. Hana is an advocate of common-sense solutions for nasal health and is passionate about helping others breathe easier, naturally. She joins us to …

Alex pours you a quick shot on messaging. 

Access source material here.

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: …

Are you a freelancer, or do you want to be one? Are you working with freelancers? Then you need to meet the original Freelance Rockstar, Julie Cortés!

Online customer reviews are a pretty big deal, as Alex shares on today's show. Listen in to find out why--and hear Alex's secret fast food go-to.

Source material here. Check out one of Alex's "reviewed" books he …

Jane Tabachnick joins us to share why as an expert, author, or coach, you should build a platform. Jane is a content and PR strategist who works with …

If you are an aspiring writer who wants to learn more about the world of publishing, welcome to the Oasis.

Oasis is a live virtual writer’s workshop on Saturday, May 1, 2021, tailored to the needs of the aspiring …

Despite a worldwide pandemic, podcasting had a very strong year. Alex shares info from the Podcast Business Journal. 

WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: …

Instagram is a hugely viable way to raise awareness of your brand and to communicate with customers. To learn more about the effective use of the …

Are you wasting your most precious asset? Alex ponders the true value of our time and experience. 

To access the referenced article, click here. 

…

PR Consultant and holistic life coach Holly Jackson joins Alex to discuss the PR long game, and what clients should expect from their public …

Twitter has been in an innovation and revenue desert for years--and Alex thinks he's found a better way for the social media giant to soar. Today, he …

What is The Complete Man? According to author Purdeep Sangha, the complete man achieves ultimate performance, fulfillment, and victory in every area …

An anonymous listener asks, "What Do You Do When the Boss is a Bad Communicator?" Listen in as Alex offers some advice from his experience, and from …

Do you need a publicist? Tracy Lamourie thinks you probably do. A high profile international award-winning publicist, Tracy is the Founder and Managing Director of Lamourie Media Inc., a 2020 Universal Women's Network …

Today Alex answers a listener voicemail from Brian in Chicagoland. He asks: How Can We Prevent PR Budget Cuts?

Additional reading here and here. 

…

Ever wonder what your business is worth? Ask Bharat Kanodia, ASA. 

He has valued more than 2000 businesses, real estate, industrial, governmental infrastructure, public and private companies. Some unique assets …

Sponsoring a quality podcast is ideal for budget-conscious small- to mid-sized enterprises and brands. Alex makes the case for why you should …

Alex shares an enlightening anecdote from a friend who used VitalSmarts Crucial Conversations ® skills to address COVID protocol at her neighborhood …

If you're a small businessperson, we will demonstrate why you need a plan and how to get …

Ed Zitron is the CEO and founder of EZPR, a national media relations firm. He is also outspoken in his critiques of the public relations profession. In our discussion, he talks about how and why media pitches go wrong, …

Roger Nairn is the Co-Founder & CEO of JAR Audio, which helps companies grow their revenue and impact through ROI-driven podcasts that make …

With the "Big Game" looming in just a few days, we are thrilled to speak with one of the busiest retail pros around, Peg Liebert, cofounder of Kansas City-based sports apparel giant Rally House. In this fun chat, Peg …

What can a burger and fries restaurant tell you about maximizing third-party credibility? Listen in--Alex has the combo!

Sourced material here. 

THIRSTY?

Get the official PR After Hours tumbler, here!

GET THE T-SHIRT!

…

“This is the era of information bankruptcy,” -- Richard Edelman, Edelman CEO.

Trust is the watchword for PR pros, and this article from PR Daily …

Are You Failing Your Social Media Team? Maybe. Alex gives his take on the ways companies often take their social media teams for granted, citing a new survey. Click here to check out the article and survey.

GET THE …

Alex chats about the future of agencies, branding, and more with Michael Irvin, the "Big Idea Guy." Irvin helps the small businessman or woman who doesn't have the resources to hire a large firm or create their own …

Alex offers proven tips on how to effectively prepare for a press interview and successfully deliver your message.

Source materials discussed here.

…

Branding is much more than a logo, color palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your …

Welcome to 2021 and season 3 of PR After Hours!

Have you ever been ghosted and unsure why? Have you ever dealt with business unsuccessful business …

Alex checks out the best PR books for public relations and marketing pros, as well as business owners, HR leaders, and anyone trying to effectively tell their story.

Check out the number one book on the list by PR After …

PR pro and agency owner Tiara Tucker joins us in the virtual lounge to share her thoughts on empowering women in the public relations profession and …

How do we keep up with our clients and teams during the pandemic? Is there such a thing as over-communicating? We'll find out as we chat with Jeff …

PR After Hours will switch from two episodes a week to one for a little while so we can get some rest and enjoy the holidays. In the meantime, we …

Dreaming of a Tedx appearance, but have no idea where to start? That's where Ryan Hildebrandt comes in. Tedx coach Ryan offers a few tests anyone can do to "market research" their ideas to find the most interesting …

You can learn a lot about effective marketing from a successful Realtor. On today's show, Alex chats with Mary Hutchison, who shares some of her best …

Believe it or not, there are jobs to be had amidst this terrible pandemic! Listen in as career coach and author Tami Cannizzaro offers tips for job seekers of all backgrounds, ages, and experience levels. Whether you're …

What role does your faith play in your business success? Entrepreneur Jacqueline Maddison, tells her unique story of how she lost everything and …

Alex explains how you can be a guest in the "virtual lounge" of PR After Hours. He covers how the booking process works, technical expectations, topics we are looking for, and more. Listen in!

https://prafterhours.com/

…

Accessing capital is one of the largest challenges a business will face--and finding a lender you can trust is crucial. In this episode, we meet Jeremy B. Hill, an advisor to growing companies throughout the country, …

Alex shares some stats on local media pitching you're going to want to hear to finish 2020 strong. Check out the source info here.

A Little Help?

Please take a moment to show your support for the show by leaving a …

Organizations should communicate about who they are and showcase their identity first as trust drives purchases, says Zach Giglio, CEO of Giglio …

What’s your message to employees while the election results hang in the balance? Alex discusses an article in Ragan's PR Daily that addresses this …

Are you bootstrapping a business and have no idea how to kickstart the marketing and PR? Well, the grass is greener for you here in the virtual lounge as we welcome Bryan Clayton. Clayton is CEO and co-founder of …

November 3, 2020, is Election Day. If you have not yet voted, please make a plan to safely cast your ballot at IWillVote.com.

Does your PR and marketing content have the "write" stuff? We’ll find out as we welcome Raj Goodman Anand to the show. Raj is the founder of Goodman Lantern, a team of native English content writing and software …

The quality of resilience is not necessarily something you are born with. Much like leadership skills, it can be developed. To learn more about ways you can apply this quality to your own business or career, we welcome …

Blogging is a great way to build up your value to customers and prospects while also improving your website’s SEO value. To maximize these positive …

Creating content that is based on what your audience will benefit from most can help amplify your PR efforts. Learn more as Alex welcomes digital marketer, podcaster, and PR pro, Brady Hester to the virtual lounge.

…

Alex offers tips on operating in a culture of candor in your business dealings. 

A Little Help?

Please take a moment to show your support for the …

How does your company culture affect creativity, retention, and client relations? We'll find out as Alex welcomes the Biz Bros, Eli Libby and Kyle …

Why should PR pros embrace podcasting? Let's find out from one of the industry's most enthusiastic practitioners, Samuel Brake Guia.

Sam hosts Brains …

As people are at home more because of the COVID-19 pandemic, they are also online more via social media platforms. They are looking for interaction and connection. This presents an opportunity for savvy brands and …

Maintaining a candid form of calm during a crisis situation is crucial for positive outcomes. Alex shares info from an article in Ragan's PR Daily about ways to communicate calm in a crisis and offers his take. 

Learn …

This week, we return with the second part of our interview with author and PR veteran Marc Whitt, where we discuss the servant's heart, staying out of the spotlight, and finishing stronger in everything you do. 

Listen …

Host Alex Greenwood's first job in PR was at a university, so you can bet when we saw a great new book out about Higher Ed PR, we just had to learn more. We are thrilled to welcome author Marc C. Whitt!

Marc is the …

Is LinkedIn really a good option for building your business? Find out as we welcome author, coach, speaker, and LinkedIn expert, Scott Aaron. He'll share what most people get wrong about their LinkedIn profile, as well …

Do you (or your clients) want to be a guest in the virtual lounge? You're in luck--there's always a seat available!

Please listen in for details on …

The pandemic has, seemingly overnight, changed so much about the way consumers shop. How do businesses compete in this challenging, hyper-digital environment? We'll find out as we welcome Ryan Mason. a renowned …

It's normal to defer to the woman who signs your paycheck, but is she the best person to face the cameras? Listen in for information excerpted from this article, along with Alex's take on this sensitive subject.

*+*+

…

What role does creativity play in a crisis communications situation? We're going to find out in our premiere Season Two episode featuring our …

PR After Hours had a great first season, posting more than 55 episodes! It's been a fun experience, but a little exhausting. So, we will now take a two-week hiatus to recharge the batteries and restock the lounge.

…

Artificial intelligence as it pertains to public relations and marketing has captured the headlines—and even an episode or two of this show.

Today, however, we look away from AI and look at EI—Emotional intelligence. …

Being a public relations professional is stressful enough, never mind during a pandemic! In this episode, we share some self-care tips from an …

We are asking for your support to keep the show going, with opportunities for special content and messaging for your business. 

Click the link to add a buck to the tip jar!

https://anchor.fm/alex-greenwood1/support

A …

Do your public speaking skills need some help, particularly in the online realm? Well, you're in luck as Alex welcomes Brenden Kumarasamy, Founder of …

Are you tired of just getting by the day, hoping for the weekend to come? Do you feel tired of just trying to stay positive knowing that deep inside you, you are not happy at all? Do you wonder why some people manage to …

This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist, a marketing un-agency that …

Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response--and gives advice …

If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how …

It's not enough to mouth the words--organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an …

Is podcasting a viable way for PR people and brands to position themselves?  We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm…

Alex shares the big picture about messaging during a crisis, referencing the article "Incorporate the crisis lifecycle into your communications."

A Little Help?

If you like the show, let the world know! Please take a …

President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important …

If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. 

Here's the link: …

Project management skills are crucial, yet many professionals face challenges. We're joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went …

Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by …

How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, …

Is Artificial Intelligence (AI) the future of marketing and public relations? Could be. 

To learn more, we meet Jerry Abiog, Co-Founder and CMO of …

Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a …

What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with …

We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner.

…

How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and …

We're all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction?

Source …

Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again. …

Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging …

Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also …

In the midst of a crisis, the last thing you'll have time to do is to write a holding statement. Often, this means no statements are given, which …

The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the …

Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends--both …

How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, …

How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their …

Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time …

Advice on what not to do to tactfully increase brand awareness during the pandemic crisis.  

Source material here. 

Follow us on Twitter! @HoursPR

PR …

The U.S. Small Business Administration is offering COVID-19 Economic Injury Disaster Loans to businesses that qualify. We asked business consultant …

Misinformation is Dangerous. We can all help combat misinformation with easy steps. Alex shares how PRSA’s infographic encourages PR pros to follow …

New to working from home (WFH)? Fear not! Alex has some tips that will help and may even make you chuckle. 

Special thanks to In Kansas City Magazine.

As we are all "hunkering down" at home, the use of video and audio conferencing is growing. Alex offers a few handy tips to make your calls run …

Do you have a central location for Covid-19 information on your website? In this quick shot, Alex covers why it's a good idea.

Learn more about …

Need some good, affordable tools to build brand awareness? Listen in!

Source mentioned in this episode here.

Learn more about AGPR's crisis …

What are you doing about the coronavirus? More importantly, what have you told your customers about your efforts to keep them safe, as well as what …

Fact sheets are a great way to inform, educate, and advise your internal audiences (employees, volunteers, etc.) on what they should know and do to …

How do you talk with your customers about your response to the Covid 19 coronavirus? Listen in for quick tips to help your organization communicate more effectively.

Source material discussed in this show located here.

…

The Covid 19 coronavirus is dominating the news, and rightly so. Following his maxim of crisis communication, "not if, but when", Alex offers tips to …

Does the prospect of public speaking give you the shivers? Fear not! Alex has some helpful tips to make your speaking experience easier for you and …

Multitasking: we all do it...heck you're probably doing it while you listen to this show! Alex explores why multitasking is inefficient and …

Do you use email, or does email use you? On today's show, we talk about ways to make email work for you, not against you!

Sources mentioned in the show here and here.

PR After Hours host Alex Greenwood makes numerous …

You know that Instagram is not link-friendly - there is only one clickable link possible to add for the whole profile. Luckily, you have Shorby to …

Do you have thoughts of starting a side hustle, or perhaps a freelancing career but are concerned about how to manage the books? Fear not, as we …

How do you get your team to discover the "Next Big Idea"? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of The Brainzooming Group, shares ways his company encourages, …

How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind …

Some say the way to wealth is to make money while you sleep. There could be something to that! 

In this episode, Alex shares ways he employs passive …

In this excerpt from a longer interview on Mysterious Goings On, Alex sits down with marketing consultant and coworking entrepreneur Bob Martin. From …

So, you're new at the PR After Hours bar and ask yourself: do I order the fancy special cocktail known as Inbound Marketing or do I go with the …

Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing.

Source referral: Business2Community.com. Contact Alex at AlexGPR.com.

Your …

When it comes to a crisis, the question is not if, but when.  On this episode, learn valuable tips about handling a PR crisis, and find out about the …

COMING SOON: Pull up a chair and Join Public Relations veteran Alex Greenwood for a cocktail of tips, news you can use, and recommended resources to …