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PR After Hours

64 EpisodesProduced by Alex GreenwoodWebsite

A cocktail of tips, news, and interviews about Public Relations, Marketing, and more. Support this podcast: https://anchor.fm/alex-greenwood1/support

64 Episodes | 2020

Author Marc Whitt on the Servant's Heart and Finishing Strong

September 22nd, 2020

28:19

This week, we return with the second part of our interview with author and PR veteran Marc Whitt, where we discuss the servant's heart, staying out of the spotlight, and finishing stronger in everything you do. 

Listen …

PR Lessons Learned with Marc Whitt

September 16th, 2020

30:28

Host Alex Greenwood's first job in PR was at a university, so you can bet when we saw a great new book out about Higher Ed PR, we just had to learn more. We are thrilled to welcome author Marc C. Whitt!

Marc is the …

Cognitive Bias in a Crisis

September 11th, 2020

23:28
What role does cognitive bias play in your crisis communication planning? Alex uncovers the many ways cognitive bias can hamper your efforts and what …

Harness the Power of LinkedIn with Scott Aaron

September 8th, 2020

30:30

Is LinkedIn really a good option for building your business? Find out as we welcome author, coach, speaker, and LinkedIn expert, Scott Aaron. He'll share what most people get wrong about their LinkedIn profile, as well …

Want to Be A Guest in the Virtual Lounge?

September 5th, 2020

24:48

Do you (or your clients) want to be a guest in the virtual lounge? You're in luck--there's always a seat available!

Please listen in for details on …

The Modern Customer Journey with Ryan Mason

September 1st, 2020

33:37

The pandemic has, seemingly overnight, changed so much about the way consumers shop. How do businesses compete in this challenging, hyper-digital environment? We'll find out as we welcome Ryan Mason. a renowned …

Is Your CEO the Best Spokesperson?

August 27th, 2020

10:30

It's normal to defer to the woman who signs your paycheck, but is she the best person to face the cameras? Listen in for information excerpted from this article, along with Alex's take on this sensitive subject.

*+*+

Creativity in a Crisis with Nir Bashan

August 25th, 2020

27:17

What role does creativity play in a crisis communications situation? We're going to find out in our premiere Season Two episode featuring our …

Restocking the Lounge

August 10th, 2020

6:06

PR After Hours had a great first season, posting more than 55 episodes! It's been a fun experience, but a little exhausting. So, we will now take a two-week hiatus to recharge the batteries and restock the lounge.

Emotional Intelligence with Alan Samuel Cohen

July 29th, 2020

30:12

Artificial intelligence as it pertains to public relations and marketing has captured the headlines—and even an episode or two of this show.

Today, however, we look away from AI and look at EIEmotional intelligence. …

Self-Care for PR Pros

July 22nd, 2020

11:23

Being a public relations professional is stressful enough, never mind during a pandemic! In this episode, we share some self-care tips from an …

Rattling the Tip Jar

July 22nd, 2020

7:33

We are asking for your support to keep the show going, with opportunities for special content and messaging for your business. 

Click the link to add a buck to the tip jar!

https://anchor.fm/alex-greenwood1/support

A …

Mastering Online Presentations with Brenden Kumarasamy

July 20th, 2020

20:54

Do your public speaking skills need some help, particularly in the online realm? Well, you're in luck as Alex welcomes Brenden Kumarasamy, Founder of …

The Game Of Self Domination with Natsune Oki

July 16th, 2020

35:48

Are you tired of just getting by the day, hoping for the weekend to come? Do you feel tired of just trying to stay positive knowing that deep inside you, you are not happy at all? Do you wonder why some people manage to …

Dave Schneider on Scaling Up and More

July 10th, 2020

23:22

This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist, a marketing un-agency that …

Don't Wrestle with a Pig

July 9th, 2020

13:25

Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response--and gives advice …

The Power of Podcasting with Hernan Sias

July 2nd, 2020

29:57

If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how …

Internal and External Diversity Messaging

June 30th, 2020

5:18

It's not enough to mouth the words--organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an …

How to Position Your Clients on Podcasts with James Mulvany

June 25th, 2020

22:07

Is podcasting a viable way for PR people and brands to position themselves?  We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm

Messaging During a Crisis

June 22nd, 2020

4:04

Alex shares the big picture about messaging during a crisis, referencing the article "Incorporate the crisis lifecycle into your communications."

A Little Help?

If you like the show, let the world know! Please take a …

Get Ike's Productivity Hack

June 19th, 2020

7:14

President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important …

A Special Request for Listeners

June 19th, 2020

3:53

If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. 

Here's the link:

Project Management with Alex Sanfilippo

June 17th, 2020

27:16

Project management skills are crucial, yet many professionals face challenges. We're joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went …

Personal Branding on LinkedIn with Sam Winsbury

June 10th, 2020

28:29

Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by …

Agency CEO Kelli Kelley on Staying Sharp

June 4th, 2020

30:42

How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, …

Is AI the Future of Marketing and PR?

June 2nd, 2020

39:20

Is Artificial Intelligence (AI) the future of marketing and public relations? Could be. 

To learn more, we meet Jerry Abiog, Co-Founder and CMO of

Establishing Your Personal Brand with Burton Kelso

May 29th, 2020

41:30

Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a …

Survey Says: Uncertainty

May 20th, 2020

6:39

What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with …

Empathy is Key to Your Messaging

May 15th, 2020

10:52

We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner.

The Value of Comfort in Graphic Design

May 12th, 2020

23:59

How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and …

Is Building Up SEO A Good Tactic Right Now?

May 7th, 2020

8:47

We're all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction?

Source …

Is Growing Online NOW the Best Strategy?

May 5th, 2020

7:07

Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again. …

Brand Messaging in a Pandemic

April 29th, 2020

27:23

Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging …

Adaptability and Visioncasting

April 27th, 2020

14:30

Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also …

Pre-Written Holding Statements: A Critical Crisis Plan Element

April 23rd, 2020

8:39

In the midst of a crisis, the last thing you'll have time to do is to write a holding statement. Often, this means no statements are given, which …

Why Hire a Public Relations Consultant?

April 20th, 2020

22:44

The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the …

Quick Shot: Adapting During the Pandemic

April 20th, 2020

2:43

Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends--both …

Small Business Brand Awareness Strategies in the Age of Corona

April 17th, 2020

28:09

How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, …

Staying Relevant Amidst A Global Crisis

April 12th, 2020

8:54

How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their …

How to Stop Bad PR Ideas

April 10th, 2020

12:09

Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time …

What Not to Do

April 7th, 2020

6:32

Advice on what not to do to tactfully increase brand awareness during the pandemic crisis.  

Source material here. 

Follow us on Twitter! @HoursPR

PR …

Is a SBA Disaster Loan Right for You?

March 31st, 2020

10:54

The U.S. Small Business Administration is offering COVID-19 Economic Injury Disaster Loans to businesses that qualify. We asked business consultant …

Let's Stop Misinformation

March 26th, 2020

5:38

Misinformation is Dangerous. We can all help combat misinformation with easy steps. Alex shares how PRSA’s infographic encourages PR pros to follow …

Working from Home Tips for Beginners

March 21st, 2020

9:21

New to working from home (WFH)? Fear not! Alex has some tips that will help and may even make you chuckle. 

Special thanks to In Kansas City Magazine.

Conference Call Tips

March 20th, 2020

6:19

As we are all "hunkering down" at home, the use of video and audio conferencing is growing. Alex offers a few handy tips to make your calls run …

Quick Shot: Do You Have a Covid-19 Crisis Landing Page?

March 18th, 2020

3:55

Do you have a central location for Covid-19 information on your website? In this quick shot, Alex covers why it's a good idea.

Learn more about …

Affordable PR Tools

March 16th, 2020

8:16

Need some good, affordable tools to build brand awareness? Listen in!

Source mentioned in this episode here.

Learn more about AGPR's crisis …

Tell Your Customers

March 12th, 2020

9:24

What are you doing about the coronavirus? More importantly, what have you told your customers about your efforts to keep them safe, as well as what …

Internal Communications Tips

March 6th, 2020

8:28

Fact sheets are a great way to inform, educate, and advise your internal audiences (employees, volunteers, etc.) on what they should know and do to …

Communicating with Customers About the Coronavirus

March 4th, 2020

7:05

How do you talk with your customers about your response to the Covid 19 coronavirus? Listen in for quick tips to help your organization communicate more effectively.

Source material discussed in this show located here.

Don't Panic, But Prepare Now for a Potential Coronavirus Crisis

March 2nd, 2020

11:46

The Covid 19 coronavirus is dominating the news, and rightly so. Following his maxim of crisis communication, "not if, but when", Alex offers tips to …

Speaking of Public Speaking

February 28th, 2020

13:05

Does the prospect of public speaking give you the shivers? Fear not! Alex has some helpful tips to make your speaking experience easier for you and …

Is Multitasking A Good Idea?

February 24th, 2020

6:41

Multitasking: we all do it...heck you're probably doing it while you listen to this show! Alex explores why multitasking is inefficient and …

Break Out of Email Jail

February 21st, 2020

13:44

Do you use email, or does email use you? On today's show, we talk about ways to make email work for you, not against you!

Sources mentioned in the show here and here.

PR After Hours host Alex Greenwood makes numerous …

An Instagram Hack You Have to Try!

February 20th, 2020

5:39

You know that Instagram is not link-friendly - there is only one clickable link possible to add for the whole profile. Luckily, you have Shorby to …

Side Hustle Shots

February 18th, 2020

9:26

Do you have thoughts of starting a side hustle, or perhaps a freelancing career but are concerned about how to manage the books? Fear not, as we …

Finding the Next Big Idea

February 16th, 2020

14:12

How do you get your team to discover the "Next Big Idea"? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of The Brainzooming Group, shares ways his company encourages, …

Predicting the Unpredictable with Mike Brown

February 12th, 2020

11:44

How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind …

Make Money While You Sleep

February 8th, 2020

9:47

Some say the way to wealth is to make money while you sleep. There could be something to that! 

In this episode, Alex shares ways he employs passive …

Marketing Tips with Bob Martin

February 6th, 2020

13:08

In this excerpt from a longer interview on Mysterious Goings On, Alex sits down with marketing consultant and coworking entrepreneur Bob Martin. From …

Should I Order Inbound Marketing or PR?

February 3rd, 2020

9:04

So, you're new at the PR After Hours bar and ask yourself: do I order the fancy special cocktail known as Inbound Marketing or do I go with the …

Quick Shot: Storytelling

January 29th, 2020

6:39

Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing.

Source referral: Business2Community.com. Contact Alex at AlexGPR.com.

Your …

Are You Ready for the Inevitable PR Crisis?

January 24th, 2020

18:49

When it comes to a crisis, the question is not if, but when.  On this episode, learn valuable tips about handling a PR crisis, and find out about the …

Pull Up a Chair for PR After Hours

January 22nd, 2020

0:34

COMING SOON: Pull up a chair and Join Public Relations veteran Alex Greenwood for a cocktail of tips, news you can use, and recommended resources to …

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