Unless your great dream is to podcast to no one you’ll want to do everything in your power to get your show in front of new listeners. And this includes making sure your podcast SEO is on point.
SEO is an acronym for Search Engine Optimisation and if you get it right it can be a powerful way to grow your podcast audience organically because it increases the chances of your show turning up in search results.
In this episode, I dive deep on the dark art of podcast SEO and take you through why it’s important, how it can help you grow your podcast audience and what you can do to give your show the greatest chance of being found in search engines like Google and Apple Podcasts.
Check out the full episode show notes: https://rachelcorbett.com.au/podcast-seo/
My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world.
At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started.
I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You’ve Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts.
I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place.
Podcasting guide: podcastguide.com.auOnline podcasting course: podschool.com.au
Twitter: @RachelCorbettFacebook: @RachCorbettInstagram: @_RachelCorbettWebsite: www.rachelcorbett.com
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