Unless you've got an existing profile it's very hard to grow an audience with a podcast that's general. That's because when people are searching for shows they're usually drawn to concepts they're interested in or people they know.
If they do happen to stumble across your show you want them to know exactly what it is in a couple of seconds or they'll probably walk right on by.
In this episode I take you through why it's better to be specific than general when you're thinking about your show idea.
Check out the full episode show notes: https://rachelcorbett.com.au/define-podcast-concept/
My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world.
At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started.
I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You’ve Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts.
I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place.
Podcasting guide: podcastguide.com.auOnline podcasting course: podschool.com.au
Twitter: @RachelCorbettFacebook: @RachCorbettInstagram: @_RachelCorbettWebsite: www.rachelcorbett.com
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