You should think about your podcast episode title like the headline of an article. It's the thing that makes people click, so you need to pack as much information as possible into a small number of words. But you also want to be truthful.
The rules of click-baiting apply here just as they do on blogs and websites...don't do it, unless you want to suffer the consequences.
If you want listeners to keep returning to your show, week after week, you have to build a relationship with them. And just like in real life, the best way to build a relationship is through trust. That starts from the moment they engage with your content.
So if you're promising to deliver something, you'd better dish it up. Otherwise, your audience won't stick around for long.
So what do you put in your episode title to make them want to press play?
Check out the full episode show notes:https://rachelcorbett.com.au/podcast-episode-titles
My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world.
At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started.
I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You’ve Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts.
I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place.
Podcasting guide: podcastguide.com.auOnline podcasting course: podschool.com.au
Twitter: @RachelCorbettFacebook: @RachCorbettInstagram: @_RachelCorbettWebsite: www.rachelcorbett.com
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