If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.
Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
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