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PodCatalyst: The Official Podcast of IABC

84 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more


31 – Charlene SanJenko on Brands That Shift to Lift

Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact media deals like we do any other business deal?” In other words, how can advertising dollars shift toward more progressive goals that do good for society?

Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more.

As part of her work, SanJenko is conducting market research through the “50 Fabulous Brands” campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising.

Learn more about Charlene and what sparked this campaign in the Catalyst article, “Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?



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