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PodCatalyst: The Official Podcast of IABC

84 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more


26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who will host the World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”

Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.

The IABC World Conference 2022 takes place in New York City. Secure your spot and register today!



*Episode*| | | “Why You Need to Prioritize Direct-To-Consumer Strategies" | Designing Your Desired Future Self

*Social Media*|| ||

*IABC Websites*|

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