Cover art for podcast PodCatalyst: The Official Podcast of IABC

PodCatalyst: The Official Podcast of IABC

84 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more

26:22

26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who will host the World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”

Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.

The IABC World Conference 2022 takes place in New York City. Secure your spot and register today!

|| 

LINKS

*Episode*

https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | “Why You Need to Prioritize Direct-To-Consumer Strategies" | Designing Your Desired Future Self

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

--- Send in a voice message: https://anchor.fm/iabc/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to PodCatalyst: The Official Podcast of IABC

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/8a428e4/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens