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PodCatalyst: The Official Podcast of IABC

81 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more

38:29

30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)

EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.

According to the USC Center for Public Relation’s 2022 Global Communication Report, “The Future of Corporate Activism,” 85% of PR professionals believe business can play a meaningful role in addressing the polarization that’s being experienced today.

IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cook’s observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more.

Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report

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LINKS

*Episode*

https://annenberg.usc.edu/research/center-public-relations/global-communication-report

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

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