Cover art for podcast PodCatalyst: The Official Podcast of IABC

PodCatalyst: The Official Podcast of IABC

84 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more

24:21

Building a workforce community as the World goes in to quarantine. How one organization focused on their people throughout lockdown. Ep 232

Welcome to episode 232 of the IABC International Podcast. On this episode we're speaking with IABC Gold Quill Award winner MacKenzie Fitzgerald about Keeping Them Coming Back: Building Employee Loyalty Through Accelerated Engagement. It's an interesting conversation from the wider point of view of integrating two organizations following either a merger or a takeover. 

--

Former guest of the IABC International Podcast, Howard Krais has written an article with Mike Pounsford, and Kevin Ruck for the IABC website on Transforming how organizations listen to their people.

It's clear that listening to employees is critical to improving performance, decision making and well-being, and most communicators would agree with this, but when it comes to looking at what organizations really value from their communication function, listening appears a long way down the list.

This article features great research and tools for you to take to your leadership to highlight the importance of professional communicators being a key part of the listening process. 

From passive, to deep listening, this article has a lot to say find out more here.

--

The IABC Academy provides online professional development for business communicators to help advance their careers and generate real business results for their organizations.

Our online workshops offer in-depth learning to build critical skills and knowledge. Through live, on-demand and self-paced workshops by leading experts in their fields, IABC Academy participants get exceptional instruction that supports long-term problem-solving and enhances career growth, now and into the future.

Learn more and enroll on online courses.

--

Thank you for listening. Please share the IABC International Podcast with your colleagues and subscribe to ensure that you don't miss an episode.

Follow us for updates and behind the scenes content. Instagram.com/iabcpodcast, Twitter.com/iabcpodcast

Music is from Joakim Karud (soundcloud.com/joakimkarud) and Ikson (soundcloud.com/ikson).

Produced and Presented by Dan Gold 

This is an IABC Production.


--- Send in a voice message: https://anchor.fm/iabc/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to PodCatalyst: The Official Podcast of IABC

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/8a428e4/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens