Cover art for podcast PodCatalyst: The Official Podcast of IABC

PodCatalyst: The Official Podcast of IABC

93 EpisodesProduced by PodCatalystWebsite

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter… read more

93 Episodes | 2019 - 2023

42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring

September 14th, 2023

30:55

Linda Rutherford, chief administration and communications officer at Southwest Airlines, joins IABC Executive Director Peter Finn PodCatalyst to talk about her 30+ years with the company and the changes she’s seen in …

41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation

August 24th, 2023

27:47

While AI excels at word predictions and learns from existing content, it lacks empathy, emotion and sometimes accuracy. This is where …

40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube

July 26th, 2023

28:31

Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next.

This is …

39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo

June 1st, 2023

15:46

Zaria Parvez, global social media manager at Duolingo, joins PodCatalyst host and IABC Executive Director Peter Finn to share her outstanding journey …

38 – Eli Carmona on the Impact of Inclusive Communications

May 9th, 2023

28:36

In the latest episode of PodCatalyst, Eli Carmona, communication specialist at The 519 and World Conference 2023 speaker, talks about the critically …

37 – Ed Cook on Finding Joy in Change at Work

April 17th, 2023

42:27

Can change bring joy? Ed Cook, co-founder of The Change Decision, believes so — and has years of experience and the data to back it up.

Tune in to the latest episode of PodCatalyst, where Ed discusses how change can …

36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution

March 23rd, 2023

38:42

Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead …

35 – Chris Lee on Gallagher’s 2023 State of the Sector

March 6th, 2023

40:53

Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director …

34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’

December 20th, 2022

38:38

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at …

33 – Unpacking ESG With Kamyar Naficy

November 1st, 2022

33:31

If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining …

32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues

October 6th, 2022

24:07

Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian …

Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

October 5th, 2022

26:22

This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital …

31 – Charlene SanJenko on Brands That Shift to Lift

September 15th, 2022

23:35

Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question …

30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)

June 30th, 2022

38:29

EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.

According to the USC …

29 – The Reality of Holograms With Ziena Jalil and Natasha Meleisea, World Conference 2022 Panelists

June 9th, 2022

38:29

Holograms: a technology that was once a plot device in sci-fi movies is now more commonplace in business communications than the average person might …

28 – Exploring the Metaverse With Jo Eyre

May 26th, 2022

25:37

The birth of the metaverse is offering communicators a new space to explore. What is there to look forward to? How can we prepare ourselves and our organizations? Do we all need VR headsets at our desks? These are some …

27 – Sharpening Your Societal Acumen With Oscar Suris, Edelman New York

April 27th, 2022

32:28

Oscar Suris got his start in journalism, including time as a staff writer for The Wall Street Journal, and eventually transitioned to corporate communications. Over the course of 20 years, he has counseled like State …

26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

April 14th, 2022

26:22

Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of …

25 – Microsoft’s Frank Shaw on the Intersection of Communication and Tech

March 31st, 2022

31:32

Frank Shaw started his career in the Marines, with aspirations to be a pilot. After a series of changes, he found himself at the intersection of communication and tech. Today he serves as the corporate vice president of …

24 – Chris Lee on Gallagher’s State of the Sector 2022 Report

March 23rd, 2022

23:24

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn dives into the Gallagher’s State of the Sector 2022 report with Chris Lee, vice president of communications for Gallagher’s …

23 – A Closer Look at World Conference 2022 With Zora Artis

March 7th, 2022

22:01

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Zora Artis, CEO of Artis Advisory cofounder of The Alignment People and chair of the IABC World Conference 2022 …

22 – Executive Coaching and Consulting With David Albritton

January 11th, 2022

25:20

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with David Albritton, who has had an interesting and varied career path, from being in the Navy to working for Amazon …

21 – Page’s Roger Bolton and the Influence of the Communicator

December 8th, 2021

22:45

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Roger Bolton, who has had a remarkable, …

20 – Journalistic Standards and Ethics With CNN’s Fuzz Hogan

November 18th, 2021

34:36

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with CNN’s Fuzz Hogan, who currently serves as senior editor for The Row. Hogan discusses his career history with CNN and …

19 – Business Communication Ethics

November 10th, 2021

22:07

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Barbara Puffer, MA, ABC, IABC Fellow. Puffer is a contributing author in IABC’s recently launched book, “The IABC Guide …

18 – Branding With Confidence

October 26th, 2021

21:47

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Mark Schumann, ABC, IABC Fellow. Schumann, a past IABC IEB Chair, is a contributing author for IABC’s recently launched …

17 – ABM EnhancedClean: A Gold Quill Award-Winning Campaign

October 20th, 2021

13:33

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Cary Bainbridge, chief marketing officer for the facility management provider ABM. In 2021, Bainbridge and her team …

16 – Corporations and Consulting With Liz Roch

October 13th, 2021

20:19

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with communications consultant Liz Roch. With more …

15 – #TakeCareInCOVID

September 2nd, 2021

38:03

ABOUT THE EPISODE

Friendship Centres facilitate Indigenous people’s transitions from rural, remote and reserve life to Canada’s cities. They are the …

14 – Evolution in Leadership Communications: No More Town Halls

August 5th, 2021

33:30

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with IABC World Conference 2021 presenters Elizabeth Williams and Andrew Brown, co-founders of The Academy of Business …

13 – Stronger Together — A Look at IABC’s Strategic Plan With Danielle Bond, IEB Chair

July 29th, 2021

32:46

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC International Executive Board (IEB) Chair Danielle Bond to discuss Stronger Together, IABC’s new strategic plan, …

12 – AI and the Internet of Behaviors in Communications — A World Conference Preview

June 23rd, 2021

18:54

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn catches up with IABC Trends Watch Task Force member Donna Itzoe, senior vice president of communications and marketing for Global …

11 – Inclusive Virtual Experiences — A World Conference Preview With Anthony DeVergillo

June 23rd, 2021

21:41

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC World Conference 2021 presenter Anthony DeVergillo, internal digital communications associate for Amicus …

10 – The Mind is a Muscle

June 3rd, 2021

41:29

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Pooja Kamat and Simon Monger, SCMP®.

As board members of the IABC UK & Ireland chapter, Kamat and Monger …

9 – IABC World Conference 2021 — ‘A Rallying Cry for Communicators’

May 19th, 2021

26:04

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.

In this special edition episode of PodCatalyst, IABC …

8 – The DEI Journey and Shifting Mindsets

April 27th, 2021

28:07

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.

IABC Executive Director Peter Finn sat down with Maya …

7 – The New Language of Leadership

April 12th, 2021

28:43

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.

IABC Executive Director Peter Finn sat down with Catherine …

6 – Engaging the Next Generation of Communicators

March 30th, 2021

25:44

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication …

5 – Collaborating With the Global Alliance

March 10th, 2021

42:39

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. IABC recently joined the Global Alliance, and in this …

4 – Gallagher’s State of the Sector Report

February 26th, 2021

22:36

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC Executive Director Peter Finn dives …

3 – Uncovering Unconscious Biases

February 9th, 2021

30:22

ABOUT THE EPISODE

The latest episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession, is now available. In this engaging conversation, IABC …

2 – Emerging Trends and Building Trust in 2021

January 29th, 2021

21:59

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC Executive Director Peter Finn sits …

1 – Introducing PodCatalyst

December 17th, 2020

16:55

ABOUT THE EPISODE

Welcome to the inaugural episode of PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. In this episode, IABC IEB Chair Bonnie …

COVID 19, Diversity, and 10,000 Thanks. Ep 300

September 4th, 2020

6:07

Hello and welcome to this special edition of the IABC International Podcast. My name is Dan Gold, and on this episode we're taking a look forward to …

Building a workforce community as the World goes in to quarantine. How one organization focused on their people throughout lockdown. Ep 232

July 30th, 2020

24:21

Welcome to episode 232 of the IABC International Podcast. On this episode we're speaking with IABC Gold Quill Award winner MacKenzie Fitzgerald about …

Are you really a rock star? See how Buck used pop culture to engage with their client's staff. Ep. 231

July 9th, 2020

30:49

Welcome to episode 231 of the IABC International Podcast. On this episode Elizabeth Williams Principal, National Creative Director from Buck talks about how they work with one of their clients from the entertainment …

Guest Podcast Episode: What’s next? IABC roundtable on the impact of Coronavirus. Ep. 229

June 12th, 2020

1:14:15

This is not a regular episode of the IABC International Podcast, but an opportunity for you to experience the influence that the IABC Fellows have to …

Listen, strategise, collaborate, deliver, measure - How Willis Towers Watson won an IABC Gold Quill Award. Ep 228.

June 12th, 2020

18:06

Welcome to episode 228 of the IABC International Podcast. On this episode Jeff Pekar talks about how Willis Towers Watson won an IABC Gold Quill …

Are you sitting comfortably? Then let me tell you a story connecting with emotions and feelings. Ep. 227

June 3rd, 2020

22:48

Welcome to episode 227 of the IABC International Podcast. On this episode Gabrielle Dolan - the highly sought-after international keynote speaker and …

Keeping shark fins where they should be. Ep. 226

May 27th, 2020

15:04

Welcome to episode 226 of the IABC International Podcast. On this episode Jennifer Whyte explains why it was important to create a collective …

Mabuhay from Ritzi Villarico-Ronquillo IABC Fellow. Ep. 225

May 20th, 2020

28:36

Hello and welcome to episode 225 of the IABC International Podcast. On this episode Ritzi Villarico-Ronquillo took some time out of her busy …

Global influencer and thought leader Diane Gayeski on her IABC Fellowship. Ep. 222

April 30th, 2020

33:41

Welcome to episode 222 of the IABC International Podcast, on this episode we're meeting one of the newly recognized IABC Fellows, Diane Gayeski. We talk about her journey going from the world of media to professional …

Feeling isolated working from home? Not sure how to engage with your remote team? Should KPIs be adjusted during the C19 pandemic? Ep. 221

April 22nd, 2020

24:37

Welcome to episode 221 of the IABC International Podcast. Caroline Sapriel from CS&A International joins Dan Gold from Belgium to speak about her …

Solutions Episode: Is there a way to record better audio across the internet? Ep. 220

April 8th, 2020

26:06

Welcome to episode 220 of the IABC International Podcast. 

Often we're asked how to record high quality audio across the internet between two or more …

IABC Houston's Austin Staton on stepping up and their FREE COVID-19 Crisis Webinar - Ep. 219

March 28th, 2020

17:37

Welcome to episode 219 of the IABC International Podcast. Austin Staton, President of IABC Houston, and host of The Business Communicators podcast …

Future-proofing your organization in an evolving world. Ep. 217

March 24th, 2020

26:37

Welcome to episode 217 of the IABC international podcast. On this episode we check in with DeAnna Bennett and Kraig Eaton from Deloitte, they're …

4 Proven Strategies to Communicate in Quarantine webinar. Ep. 216

March 17th, 2020

10:30

Welcome to episode 216. This bonus episode is a conversation between Jason Etter from Staffbase and our host Dan Gold.   

The Coronavirus (COVID-19) …

The ROI of your Mom, Inclusion, Culture and Trends. It's Member Month!! Ep 215

March 11th, 2020

21:55

This is episode 215 of the IABC International Podcast. On this episode we're going to talk about diversity and inclusion with Mallory Whitfield, and

How to earn a spot in someone else’s mind. Plus the latest in video marketing. Ep. 214

February 26th, 2020

22:27

Welcome to episode 214 of the IABC International Podcast. 

Doug Hohener joins us on the latest episode to take a look at video marketing. 

Nothing is …

Nic Pearce explains what's in IABC World Conference for you and Brennen Schmidt speaks about what lurks in the shadows of IT. Ep. 213

February 19th, 2020

20:52

Welcome to episode 213 of the IABC International Podcast. On this episode we're talking to Nic Pearce - Chair 2020 IABC World Conference about what goes into planning and executing an event of the scale of #IABC20. From …

Double Feature: The Power of Vulnerability, and Fusion20 in Wellington NZ. Ep. 212

February 10th, 2020

19:37

Welcome to episode 212 of the IABC International Podcast. On this episode we're taking a look back at a great article from January on the IABC …

Developing and Managing Highly Effective Teams - IABC Academy Course interview with Eileen Chadnick. Ep. 211

February 1st, 2020

15:09

Welcome to the episode 211 of the IABC International Podcast. Today we are focusing on your professional development with one of the latest courses …

Just say YES - 2020 World Conference Keynote Abigail Posner explains why. Ep. 210

January 28th, 2020

11:00

Abigail Posner joined Dan for a special edition of the IABC International Podcast (video and audio). They spoke about some takeaways you can expect from Abigail's upcoming keynote at the 2020 IABC World Conference in …

Double Feature: Rita Zonius, SCMP and Martha Muzychka ABC, MC, IABC Fellow. Ep. 209

January 17th, 2020

19:15

Welcome to episode 209 of the IABC International Podcast. Rita Zonius, SCMP speaks about how organizations need to embrace the social age, and Martha Muzychka ABC, MC, IABC Fellow talks about the importance of forming …

Crisis Resilience - When was the last time you tested your plan? Ep. 208

December 18th, 2019

27:28

Welcome to episode 208 of the IABC International Podcast. On this episode we're taking a fresh look at crisis resilience and how having a plan in a binder is not enough, plus we're joined by Austin Staton as he takes us …

Crisis: The Legal Counsel and the Professional Communicator, Who Leads? Ep. 207

December 5th, 2019

18:23

Welcome to Episode 207 of the IABC International Podcast.

On this program, we're looking at the relationship between legal counsel and communication professional during a crisis. And we're off to Manitoba in this week's …

In-house vs Consulting vs Agency. Ep. 206

November 20th, 2019

29:08

Welcome to episode 206 of the IABC International Podcast.

Howard Krais returns to talk about the opportunities that come from, and difference between …

Do you really value your professional identity? Ep. 205

October 29th, 2019

22:30

Episode 205 of the IABC International Podcast. On this episode, we're popping across to Banff in the Canadian Rockies to catch up with Priya Bates

Plus Poonam Sharma and Rebecca Callahan take a moment out of their …

Why don't remote workers feel included? Ep. 204

October 18th, 2019

15:33

Hello and welcome to Episode 204 of the IABC international podcast.

On this episode, we'll find out about issues relating to communication and remote workers from Jenni Field, and we're going to spend some time with the

Integrating Communication and Marketing Departments with Patrick Armstrong - Ep. 203

September 30th, 2019

17:57

The snow has returned to Western Canada where this episode of the IABC International Podcast is being produced. So whilst dealing with the white stuff Dan has produced the latest episode. 

Patrick Armstrong SCMP from …

Gain global recognition for your work - Steps toward a Gold Quill Award - Ep. 202

September 11th, 2019

20:01

Hello! we're back after the summer break. The interim editions are back in storage until the next winter break. On this episode, Ed Kamrin talks …

What's coming up on Season 2? - Ep 201.

September 10th, 2019

2:30

Firstly, please subscribe to the podcast so that you never miss an episode, and please do share this with colleagues and friends from across the …

Beat the clock, Amazing August ends on 31st August 2019 (11:59pm PDT) Join IABC.

August 29th, 2019

3:41

In this second interim episode Dan has some Amazing August savings for you. 

Find out more about joining IABC

15% discount on IABC Academy courses? …

Refreshing the IABC Academy to support your Lifelong Learning - Ep. 16

August 8th, 2019

12:17

Off for a walk, commuting or just grabbing a cuppa? Thank you for hitting play. Please share this with friends and colleagues. 

Enjoy great new perks …

Even communicators take vacations - Ep. 15

July 26th, 2019

7:57

Thank you for hitting play on this episode. If you would like to watch this in video format, click on this link: https://youtu.be/hR40QMGgY2U 

We're …

Absorbing the knowledge of the Fellows - Ep. 14

July 10th, 2019

18:15

Podcast pioneer Shel Holtz joins Dan Gold to talk about why 2004 was an important year, and how the IABC Circle of Fellows podcast came in to …

The State of the Sector Report 2019 - The Results - Ep. 13

June 27th, 2019

22:43

Simon Wright and Lee Smith join Dan to look in to the findings from the 2019 State of the Sector Report - The Definitive Global Survey of the Internal Communication and Employee Engagement Landscape. 

The State of the …

What's in it for me? - Ep. 12

June 18th, 2019

31:41

On this episode:

Victoria Dew, SCMP – IEB Chair,  Ginger D. Homan ABC, SCMP – IEB Past Chair, and Stephanie Doute, CAE - IABC Executive Director joined Dan ahead of World Conference in Vancouver to look at some key …

Exclusive Trailer: When can I hear the 2019 IABC World Conference Recordings?

June 13th, 2019

1:50

An email just popped up on Dan's computer. Take a listen to just a few of the interviews we gathered at #IABC19. 

--

Presented and Produced by

Rediscover meaningful communication with Celeste Headlee - Ep. 10

May 24th, 2019

32:52

Celeste Headlee is an award-winning journalist, professional speaker and the author of Heard Mentality and We Need To Talk: How To Have Conversations That Matter.  Dan removed the distraction of his cell phone and …

The State of Media and a Global Free Press with Soledad O'Brien - Ep. 9

May 7th, 2019

18:45

Soledad O'Brien called in from New York to talk with us about the state of the media and how we can continue to support a free press. Soledad is the …

Do You Know Your Advocates From Your Influencers? - Ep. 8

April 26th, 2019

12:37

Feature Interview

Mike Klein joined Dan to explain why it is important for an organization to recognize the difference between advocates, ambassadors, influencers and employees.

Find out more about The Ultimate Strategy …

“The mind is not a vessel to be filled, but a fire to be kindled.” ― Plutarch #IABCmentoring

April 4th, 2019

8:57

Episode 7 is here and so is Michael Nord, SCMP.  Dan and Michael took some time out at Leadership Institute to chat about the excitement surrounding mentoring.  

If you're a chapter leader, then click on this link (

Invest Now in your Future - Jenifer Bice and the Unmissable World Conference

March 22nd, 2019

15:25

"Ain't No Stoppin Us Now" - Not just a great song with dreadful spelling, but a mantra. We're on a roll with the IABC International Podcast. 

Dan was …

Samantha Rae Ayoub on Supercharging Your Communications Career.

March 14th, 2019

17:41

So why should you join IABC? There are so many great reasons, from professional development to community building, listen to this great episode and …

Volunteer to serve on an International Committee or task force.

February 27th, 2019

17:12

Episode five's main feature is looking at what volunteering at the international level gives volunteers and the difference they make. From advice for …

Leadership Institute 2019 and Strategic Alignment Interview with Zora Artis.

February 15th, 2019

12:55

Our annual gathering of leaders from chapters, regions, committees, task forces and the IEB took place in Long Beach, California. 

Kicking off with the Chapter Management Awards, we celebrated success from across the …

2019 Edelman Trust Barometer - Interview with Ève Laurier

January 31st, 2019

13:11

Ève Laurier - General Manager, Edelman Montréal joins Dan Gold on the IABC Podcast to talk about the findings from the 2019 Edelman Trust Barometer.

Gold Quill Deadline - There's still time.

January 26th, 2019

12:48

IABC Fellows Priya Bates and Brad Whitworth join Dan Gold on this week's episode to offer their Gold Quill advice and support. 

Yes there really is …

Introduction - Welcome to the new IABC "unnamed" podcast

January 21st, 2019

2:54

The first full episode is on its way, but in the mean time,  here is a little introduction to our new channel. Please share the subscription link …

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