No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you actually own. Facebook, Instagram or Twitter could go away tomorrow, but your list is yours. In this, the first part of a 2-part series on email marketing for designers, we will go over 7 different lead magnet ideas you can start using to build your list of leads.
Each has its own pros and cons, and there are varying degrees of difficulty, but when done right, a well-produced, and well marketed lead magnet can bring in a steady stream of prospects that you can nurture over time, leading to many more of the RIGHT kinds of clients. Clients who know, like and trust you, which means they will pay more to work with you, and will take your expert advice much more readily.
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