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Podcasts – The Deep End Design

100 EpisodesProduced by graphic designers Wes McDowell, Mikelle Morrison & Nick LongoWebsite

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The 2020 LogoLounge Trend Report

July 13th, 2020


The gang is back to talk Logo Trends 2020 with our friend, Bill Gardner from Logo Lounge. Fellow podcaster and friend of the program, Jordan Wilson, joins us to review Bill’s deep dive into all the trends and style of …

Answering Your Questions LIVE + a Big Announcement!

June 29th, 2020


We love you, our loyal listeners, so we wanted to have fun today and answer your questions, LIVE as they come in on Instagram. We got some great ones, and there is something for everyone in this episode!

You’ll also …

Recurring Revenue & Passive Income for Designers

June 22nd, 2020


If 2020 has taught us anything, it’s the value of diversifying your income stream in case something bad (like 2020) happens. So we decided to revisit the topic of recurring revenue and passive income. Each of us has a …

How to Use Instagram to Grow Your Design Biz (The Profitable Website)

May 31st, 2020


If you’ve ever wondered how you can use the power of Instagram to grow your small design business into a bigger one, attract the right clients and …

How to Adapt to the Pandemic at Any Stage in Your Design Career

May 18th, 2020


Well, we’re still smack dab in the middle of this thing, and we know that all you listeners are at different stages of your design careers, and even on many different paths. So we wanted to give out specific advice to …

Making Lemonade Out of Lemons

April 30th, 2020


As we reach the end of the first month of quarantine, we decided to do something a little different, and just shoot the s*** with you all.

We’re all stuck at home, so what are we doing for fun? What life hacks and …

The House-Bound Home Office!

April 14th, 2020


With the world on quarantine, we should all be staying at home as much as possible. So why not use this opportunity to really make your home office …

How We’re Getting Through This & How YOU Can Too

March 30th, 2020


Since this is such an unprecedented time in our lives with Covid-19 disrupting the entire world, we think it deserves a bit more of a conversation.

We’ve had some more time to sit with our temporary “new normal,” and …

The Corona Crisis & Your Creative Business

March 13th, 2020


There’s a lot going on this week in terms of the Corona Virus. We wanted to address it in a plain and candid way, since many of you are affected by it in one way or another.

It can mean working from home (potentially …

200th Episode Listener Question Spectacular!

February 28th, 2020


We hit a major milestone today — 200 episodes! To celebrate that, and to celebrate YOU, our loyal listeners, we decided to answer as many of your questions as possible.

Want access to all the classic episodes that are …

How to Make a Graceful Exit (& Land on Your Feet)

February 14th, 2020


Have you ever had a project that you just knew you had to walk away from? Projects can tun sour for many reasons, and while we hope it never happens …

The Design Doctor Is In!

January 31st, 2020


Are you stuck in the trap of simply taking orders from clients? Or do you (and your clients) treat your services more like a prescribing physician?

In order to make more money as a creative professional, it’s important …

Forging Your Own Path as a Designer

January 10th, 2020


Some take the road less travelled… and others, like today’s guest just build a whole new damn road from scratch!

Listen as Nick sits down with Nike …

Graphic Design Trends to Pay Attention to in 2020

December 28th, 2019


Goodbye to the ‘teens, and hello to the twenties! With a new year (and a new decade,) we wanted to share some predictions with you. Specifically, predictions for all the design trends that have been gaining traction …

How to Make a Name For Yourself as a Designer on Social Media

December 13th, 2019


One of the very best ways to be successful as a designer, make good money, and earn trust with your clients is to make a name for yourself in the …

The Designers’ Holiday Gift Guide 2019

November 29th, 2019


Well Thanksgiving’s behind us, so you know what that means. Your parents are probably asking you what you want this year, and we’re here to help!

So grab a cup of ‘nog, and your biggest, coziest sweater and listen in as …

Best of AdobeMax

November 17th, 2019


Wes & Nick had an amazing time at AdobeMax this year, but why should they have all the fun? We put this episode together to fill you in on all …

Balancing Work & Life as Creative Professionals

October 27th, 2019


Working as a creative freelancer or small business owner can be incredibly rewarding — but it can also come at the expense of your personal life. In this episode, the gang has a frank conversation about how we try to …

What’s Coming Next to Creative Cloud?

October 13th, 2019


In preparation for our annual trip to AdobeMax, the gang sits in with Adobe’s own Paul Trani and  Michael Chaize to discuss all the exciting new …

Your Online Portfolio

September 28th, 2019


Maybe you already have a graphic design portfolio website — maybe you’re just planning yours out. Either way, this episode will get you on the right …

Stop the Scope Creep!

September 15th, 2019


If you’ve ever worked on a project that seems to never end… that keeps being pushed further and further away from the finish line… then you, my friend may have been personally victimized by scope creep.

It all starts …

Why Your Consult Calls Aren’t Working (& How to Fix It!)

August 24th, 2019


One of the best ways to get new design clients to sign up with you is to get them on the phone. This is where you can pitch your value, and get them to see you as the pro they wanna work with.

So why, then, do so many …

Building Brand Loyalty With Johnny Cupcakes!

August 14th, 2019


We’ve had many great guests over the years, but we were very excited to sit down with Johnny Earle, aka Johnny Cupcakes this week to talk about how he’s managed to master the art of building brand loyalty — and how YOU …

The DOs of Running Your Own Design Business

July 30th, 2019


Last time around, we ran down the biggest mistakes and pitfalls that many creative entrepreneurs make when starting and running their design businesses. This week, we’re switching gears, and it’s all about what you …

The Don’ts of Running Your Own Design Business

July 21st, 2019


Whether you’ve been running your own design business for years, or if you’re just in the process of considering it, this episode is for you!

Listen as the gang breaks down some of the most common mistakes designers run …

The Downside of Big Fish Clients

June 29th, 2019


While having a big client sounds like a dream come true for any designer, it can put your business at serious risk, often with little to no advance notice. What happens if/when they decide to go in a different …

2019 Logo Design Trends With LogoLounge’s Bill Gardner!

June 15th, 2019


I can never believe it when a whole year has passed, and it’s time to once again sit down with our old pal Bill Gardner, founder of LogoLounge.

Client Off-Boarding & Project Wrap-Ups

May 24th, 2019


A few episodes back, we talked all about how to properly onboard a new client, and kick off a project. But what do you do when the project is over?

In this episode, the gang discusses what we’ve been doing wrong in …

Design & Business Tools We Can’t Live Without

May 10th, 2019


As a designer, we have a very particular set of skills. But what about the tools that we use every day that help us do what we do?

In this …

Answering Your Questions: All Audio Edition!

April 30th, 2019


We’re finally back to answering your listener questions, and this time, we had a bunch of audio questions to get through! They cover a wide variety of topics, and we wrap up answering a few last-minute questions …

When Clients Don’t Pay

April 18th, 2019


One of the toughest pills to swallow as a designer is when we run into that client who just refuses to pay you. I think we’ve all run into this at one point or another.

In today’s episode, we’re joined by Steve …

How We Onboard New Design Clients

March 29th, 2019


If clients are the lifeblood of any creative business, the way we onboard them matters. In this episode, the each of us talks about our specific process we use to welcome clients into our business, and how we set their …

2019 Web Design Trends

March 12th, 2019


A few episodes back, we covered all the latest graphic design trends to pay attention to in 2019. Now it’s time to focus on the trends that apply to websites and web design!

We talk about design trends, as well as some …

Legal Tips & Takeaways for Designers

February 26th, 2019


Over the years, we’ve gotten a bunch of legal questions submitted from our listeners. But we never feel very comfortable answering them — until now!

In this episode, the gang sits down with Angie Avard Turner, a …

Niche Spotlight: Brand Strategy

February 13th, 2019


In this episode, the gang sits down with Peter Stevenson from modern8 to talk about his career as a brand strategist. How he got started, what’s …

2019 Graphic Design Trends

January 23rd, 2019


We love trends, you love trends — let’s talk design trends baby! In this episode, the gang talks about some of our favorites we can expect to see way more of in 2019.

We also answer a new listener question about how to …

New Year, New Goals & New Processes

January 2nd, 2019


We made it to 2019! In this episode, the gang talks about what we plan to focus on in the new year, and what needs to change in our design businesses.

When Good Client Relationships Go Bad (& What We Learned)

December 17th, 2018


We love our clients! Ok, ALMOST all of them. Every now and then, we get a client who maybe doesn’t make things easy on us, but you know what?

We’re GRATEFUL for those ones. Because there’s a lot to be learned from those …

The 2018 Designer Holiday Gift Guide Episode!

December 4th, 2018


It’s that time again when the weather gets a little chilly, and people start asking “what do you want this year?” If that question’s got you stumped this year, we have your back!

In this episode the gang shares all the …

LinkedIn Strategies to Win More Design Clients

November 21st, 2018


Last week we gave all our best advice for completing a desirable LinkedIn profile. This time, we’re showing you how you can use it to your ultimate …

Creating The Perfect Designer LinkedIn Profile

November 7th, 2018


We’ve talked a lot in the past about using Instagram, Twitter and Pinterest to find new clients, but LinkedIn is all business — so it makes sense to use it if you’re selling design services TO businesses.

In this …

MAXin’ & Freelancin’

October 26th, 2018


Well we finally made it happen — all 3 of us recording in the same room! Well, it was an Airstream to be exact, but who’s keeping track anyway?

In this historic episode, the gang sits down live at Adobe MAX to talk all …

When Your Side Hustle Wins!

October 13th, 2018


A big part of being a designer is the art of the side-hustle. You know, when you have your 9-5 gig, but you freelance or work on a passion project business on the side.

But what happens when that side hustle becomes …

Creating Client Personas

September 27th, 2018


The first step to marketing ANY business is knowing exactly who your target client is. And running a design business is no different.

In this episode, we break down every step of creating your ideal client persona — a …

Be More Efficient in Creative Cloud

September 14th, 2018


As designers, using Adobe’s Creative Cloud is a must. It’s home to all the industry-standard programs, but are you using it to its potential?

In this …

Email Marketing Tips for Designers

August 24th, 2018


In our last episode, we talked about all the different types of lead magnets you can offer potential customers to get them on your email list. So let’s say you’ve got them right where you want them — now what?

This …

Lead Magnet Ideas For Designers

July 30th, 2018


No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you …

R.F.P.s: Time-Suck or Time-Well-Spent?

July 16th, 2018


If you’ve ever gotten a request-for-proposal from a would-be client, you know the dilemma it creates. How much time should I spend on this? Will I …

5 Ways to Increase Your Design Rates

July 6th, 2018


I’m sure you love your design career. But you’d love it more if you were getting paid more, right? In this episode, the gang shares five strategies to make it possible to increase your prices.

We also answer a new …

DesignCast 160: Your Questions Answered!

June 22nd, 2018


We love these listener question episodes. Not only do we get to clear out the inbox, but we get to give directly back to YOU, our loyal listeners. This week, we have 6 new questions on a wide variety of design related …

2018 Logo Design Trends Revealed!

June 4th, 2018


Well it’s June, and you know what that means — a brand new logo design trend report from the folks at LogoLounge! We invited Bill Gardner back to the …

Niche Spotlight: Hand-Lettering Design

May 22nd, 2018


Typography is one of the most important aspects in graphic design. While choosing the right fonts for the job can make a huge impact, this week’s guest takes that to a totally different level — he does it all by hand …

How to Produce Pro-Level Branding Videos With Your Smartphone

May 9th, 2018


By 2019, video will make up 80% of all web traffic. Besides, video is one of the best ways to brand your design business, build trust, and showcase the personality behind the business.

This week, we have special guest …

Passive Income Ideas & Tips For Designers

April 23rd, 2018


As designers there are so many ways of using our talents to make money — so why do so many of us rely solely on client work? In this episode, we …

The Private Brand Niche

April 12th, 2018


Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private …

Plagiarism in Design

March 27th, 2018


As designers, just about every single project begins with inspiration. But where does inspiration end and plagiarism begin? In this episode, the gang discusses the thorny issue of plagiarism in design.

We offer some …

Niche Spotlight: Illustrative Branding

March 16th, 2018


Rolling right along with our design specialty series, this week we got to talk to illustration & branding specialist Jordan Wilson. We talk about …

Will Design For Beer!

February 23rd, 2018


Remember how we said a few episodes back that it would be cool to highlight some cool niches that are out there for designers? Well we made that …

Making Your Own Luck

February 19th, 2018


Do you run your design career passively, waiting for good things to happen, or do you grab it by the horns and make the good stuff happen? If you’re in the first camp, we’re going to try to change your thinking up a bit.

DesignCast 150: Listener Questions LIVE from Adobe Max

January 29th, 2018


We’ve reached a milestone — 150 episodes, and we have all of you, our loyal listeners to thank! As you know, the whole gang recently traveled to Las …

Here’s to being BRAVER in 2018

January 17th, 2018


With every new year brings a new resolution — so what about being BRAVER in your design career?

We are once again joined by the myth, the man, the …

Web Design Trends Taking Off in 2018

December 29th, 2017


Last week we looked at all the graphic design trends to look out for in 2018, so we thought we’d follow that up with all those trends that are …

Graphic Design Trends to Watch in 2018

December 13th, 2017


With 2017 winding down, it’s time to take a look at the year that was, and the trends that we predict will continue to dominate the graphic design world in 2018. So sit back, close your eyes and visualize all the trends …

2017 Designer Gifts Wish List

November 27th, 2017


Just in time for Cyber Monday, we present our annual designer gift guide! Listen as the gang lists off the things we’ll be asking for this year, …

Positioning Your Agency (or Micro-Agency)

November 13th, 2017


Have you ever wondered how to set yourself or your design agency apart from the competition? Wonder no more, because in today’s episode, we have a very special guest who will shed some light on the subject. Content …

Our Biggest Takeaways From Adobe Max

October 30th, 2017


Last week, the gang all got together in person to attend the 2017 Adobe Max conference, and we can honestly say it was incredible. Lots of new announcements, feature enhancements, and brand new programs that we’re all …

Designer Fails

October 10th, 2017


Any designer who’s made it will tell you they failed a LOT on the way up. It’s the best way to learn — at least that’s what we keep telling ourselves. And the Deeply Graphic gang is no different. Listen to our tales of …

Clients From Hell

September 25th, 2017


Working with great design clients is what makes our job so amazing. Then there are the OTHER ones. Clients who don’t value your work. Clients who give vague feedback, or who will “know it when they see it.” Most of the …

What’s Coming to Creative Cloud?

September 19th, 2017


Every designer basically lives, works and breathes in the Adobe Creative Cloud. So this week, we have Adobe’s Michaël Chaize on with us to discuss …

DesignCast 140: Listener Question Show!

August 29th, 2017


We made it to 140 fun-filled episodes, and to celebrate, we’re digging deep into our mailbag to answer six new burning questions from listeners like you.

Whether you’re a print or web designer, seasoned vet or newbie, …

Recurring Revenue Packages

August 14th, 2017


Did you know it costs about five times as much to acquire a new client than it takes to maintain an existing one? Knowing that, why do so many designers “one and done” it with their clients?

In this episode, the gang …

Proposals: Put in the Work!

July 29th, 2017


One of our very first shows was about proposals, but we’ve gained a lot of knowledge since those early days, and we have a lot of new proposal tips to share with you. Listen as the gang talks about all aspects of the …

An Ad-ucation in Advertising Your Design Business

July 14th, 2017


Unless you have all the business you can handle, AND you are making the kind of money you deserve, you should probably consider advertising in one …

Talkin’ 2017 Logo Trends in the LogoLounge

June 28th, 2017


It’s that time of year again. The smell of freshly cut grass in your nose, the taste of vodka with just a splash of lemonade on your tongue, and the sweet sounds of Bill Gardner talking about this year’s logo design …

The Mobile Optimization Checklist

June 13th, 2017


I’ll bet most of you either specialize in web design, or at least offer it as a client service. Like it or not, in 2017 (and beyond,) this means you need to know how to design for mobile devices. With over half of …

Designing with SEO in Mind

May 30th, 2017


If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any …

Charging for Your Value

May 12th, 2017


In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some …

Supplementing with Subcontractors

April 28th, 2017


We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just …

Advice for the Graduating Design Student

April 14th, 2017


With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole …

DesignCast 130: A Good, Old Fashioned Listener Question Show

March 30th, 2017


We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We …

Qualifying Your Clients

March 17th, 2017


Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There …

Getting Our Mood Board On

February 24th, 2017


If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for …

Project Minimums to Maximize Business

February 17th, 2017


Nothing can kill the productivity of a designer faster than a neverending barrage of small jobs. You have to wrap your head around a new brand, create invoices, and client interactions for a micro-payout. This is why it …

Be Your Own Trendsetter

January 31st, 2017


We talk a lot about design trends, but when is it time to break away from the pack and try something totally different? And with a never ending supply of design inspiration out there, how do you turn down the noise …

Diving Deep into Discovery

January 13th, 2017


Do you know the best way to deliver real value to your clients? Coincidentally, it’s the same thing that will allow you to charge much more than …

Web Design Trends We Can Expect in 2017

December 29th, 2016


On our last episode, we covered all the biggest graphic design trends we predict for next 2017, and we wanted to follow it up with trends we can …

Graphic Design Trends of 2017 Predicted!

December 20th, 2016


With 2016 quickly approaching, let’s turn to what 2017 will likely have in store for us as graphic designers. In this episode, the gang talks about the trends we have all been noticing and are likely to spike in the new …

The Designer’s Holiday Gift Guide ’16

November 29th, 2016


The holidays are upon us, and that means three things — some really bad Christmas movies on The Hallmark Channel, getting drunk to avoid family, and …

Tips & Tricks for Designing Facebook Ads That Crush It

November 16th, 2016


Facebook ads are one of the most cost-effective — and overall effective — forms of online marketing available today. This is because you can easily tailor them to the target audience. In today’s episode, listen as the …

Live Halloween Spooktacular! Ask Us Anything

October 26th, 2016


To celebrate our 120th episode, we decided to join forces with the darkest of holidays to bring you our first ever live Halloween Spooktacular! While …

Everything You Wanted to Know About Cinemagraphs* (*But Were Afraid to Ask)

October 17th, 2016


One of the big forecasted web design trends for 2016 was the widespread use of cinemagraphs. So where are they?

Listen in as the gang dissects the benefits or incorporating cinemagraphs into your web designs, email …

Hot Print Talk! The Latest Trends in the Print World

September 30th, 2016


While we can sometimes get focused on web design, this one’s for all you die-hard print designers out there.

Join us as we chat with Nicole and Katie …

Why Should Clients Choose You?

September 7th, 2016


All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that …

Finding Design Clients Through Social Media

August 31st, 2016


As creative solopreneurs or agency owners, there are no shortage of ways to find great clients. We can attend networking mixers, send out emails, or …

When Your Clients Aren’t Feeling It

August 11th, 2016


Have you ever had an unsatisfied client? At some point, I think every designer has run into this problem. It’s how you deal with it that matters.

This episode was spurred on by a listener question we got from a designer …

Apple Workflow Tips

July 28th, 2016


If you’re like most designers out there, your work machine of choice is a Mac. And if you’re like most Mac users, you have a pretty good handle on your workflow, but there is always room for improvement.

On today’s …

Reality Checking Your Freelance Design Work

July 15th, 2016


The life of a freelance graphic/web designer can be incredibly rewarding. The independence of working for yourself is alluring, but working by yourself comes with more than a few drawbacks. With nobody to bounce ideas …

Our Newest Secret Weapons

June 28th, 2016


One of the greatest joys of being a designer is when you discover something new that changes your life for the better. While change can be scary, it …

2016 Logo Design Trends Report

June 8th, 2016


What designer doesn’t love discovering the latest trends? And who doesn’t love a good tradition? Well hold onto your hats, kids, this episode has …

DesignCast 110: The LIVE Show!

June 1st, 2016


Our last live show was so much fun that we’re continuing the tradition, answering your questions live! But if you missed the show, no worries, you can catch up with it now.

In this jam-packed episode, the gang answers …

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