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Podcasts – The Deep End Design

100 EpisodesProduced by graphic designers Wes McDowell, Mikelle Morrison & Nick LongoWebsite

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How to Make a Graceful Exit (& Land on Your Feet)

February 14th, 2020

57:11

Have you ever had a project that you just knew you had to walk away from? Projects can tun sour for many reasons, and while we hope it never happens …

The Design Doctor Is In!

January 31st, 2020

1:02:38

Are you stuck in the trap of simply taking orders from clients? Or do you (and your clients) treat your services more like a prescribing physician?

In order to make more money as a creative professional, it’s important …

Forging Your Own Path as a Designer

January 10th, 2020

1:03:29

Some take the road less travelled… and others, like today’s guest just build a whole new damn road from scratch!

Listen as Nick sits down with Nike …

Graphic Design Trends to Pay Attention to in 2020

December 28th, 2019

1:04:22

Goodbye to the ‘teens, and hello to the twenties! With a new year (and a new decade,) we wanted to share some predictions with you. Specifically, predictions for all the design trends that have been gaining traction …

How to Make a Name For Yourself as a Designer on Social Media

December 13th, 2019

51:04

One of the very best ways to be successful as a designer, make good money, and earn trust with your clients is to make a name for yourself in the …

The Designers’ Holiday Gift Guide 2019

November 29th, 2019

1:00:17

Well Thanksgiving’s behind us, so you know what that means. Your parents are probably asking you what you want this year, and we’re here to help!

So grab a cup of ‘nog, and your biggest, coziest sweater and listen in as …

Best of AdobeMax

November 17th, 2019

1:01:40

Wes & Nick had an amazing time at AdobeMax this year, but why should they have all the fun? We put this episode together to fill you in on all …

Balancing Work & Life as Creative Professionals

October 27th, 2019

1:04:27

Working as a creative freelancer or small business owner can be incredibly rewarding — but it can also come at the expense of your personal life. In this episode, the gang has a frank conversation about how we try to …

What’s Coming Next to Creative Cloud?

October 13th, 2019

56:02

In preparation for our annual trip to AdobeMax, the gang sits in with Adobe’s own Paul Trani and  Michael Chaize to discuss all the exciting new …

Your Online Portfolio

September 28th, 2019

54:26

Maybe you already have a graphic design portfolio website — maybe you’re just planning yours out. Either way, this episode will get you on the right …

Stop the Scope Creep!

September 15th, 2019

47:47

If you’ve ever worked on a project that seems to never end… that keeps being pushed further and further away from the finish line… then you, my friend may have been personally victimized by scope creep.

It all starts …

Why Your Consult Calls Aren’t Working (& How to Fix It!)

August 24th, 2019

56:55

One of the best ways to get new design clients to sign up with you is to get them on the phone. This is where you can pitch your value, and get them to see you as the pro they wanna work with.

So why, then, do so many …

Building Brand Loyalty With Johnny Cupcakes!

August 14th, 2019

1:06:38

We’ve had many great guests over the years, but we were very excited to sit down with Johnny Earle, aka Johnny Cupcakes this week to talk about how he’s managed to master the art of building brand loyalty — and how YOU …

The DOs of Running Your Own Design Business

July 30th, 2019

1:11:30

Last time around, we ran down the biggest mistakes and pitfalls that many creative entrepreneurs make when starting and running their design businesses. This week, we’re switching gears, and it’s all about what you …

The Don’ts of Running Your Own Design Business

July 21st, 2019

51:12

Whether you’ve been running your own design business for years, or if you’re just in the process of considering it, this episode is for you!

Listen as the gang breaks down some of the most common mistakes designers run …

The Downside of Big Fish Clients

June 29th, 2019

53:37

While having a big client sounds like a dream come true for any designer, it can put your business at serious risk, often with little to no advance notice. What happens if/when they decide to go in a different …

2019 Logo Design Trends With LogoLounge’s Bill Gardner!

June 15th, 2019

1:10:59

I can never believe it when a whole year has passed, and it’s time to once again sit down with our old pal Bill Gardner, founder of LogoLounge.

Client Off-Boarding & Project Wrap-Ups

May 24th, 2019

52:05

A few episodes back, we talked all about how to properly onboard a new client, and kick off a project. But what do you do when the project is over?

In this episode, the gang discusses what we’ve been doing wrong in …

Design & Business Tools We Can’t Live Without

May 10th, 2019

1:05:12

As a designer, we have a very particular set of skills. But what about the tools that we use every day that help us do what we do?

In this …

Answering Your Questions: All Audio Edition!

April 30th, 2019

1:09:34

We’re finally back to answering your listener questions, and this time, we had a bunch of audio questions to get through! They cover a wide variety of topics, and we wrap up answering a few last-minute questions …

When Clients Don’t Pay

April 18th, 2019

1:05:31

One of the toughest pills to swallow as a designer is when we run into that client who just refuses to pay you. I think we’ve all run into this at one point or another.

In today’s episode, we’re joined by Steve …

How We Onboard New Design Clients

March 29th, 2019

1:05:19

If clients are the lifeblood of any creative business, the way we onboard them matters. In this episode, the each of us talks about our specific process we use to welcome clients into our business, and how we set their …

2019 Web Design Trends

March 12th, 2019

56:54

A few episodes back, we covered all the latest graphic design trends to pay attention to in 2019. Now it’s time to focus on the trends that apply to websites and web design!

We talk about design trends, as well as some …

Legal Tips & Takeaways for Designers

February 26th, 2019

1:03:02

Over the years, we’ve gotten a bunch of legal questions submitted from our listeners. But we never feel very comfortable answering them — until now!

In this episode, the gang sits down with Angie Avard Turner, a …

Niche Spotlight: Brand Strategy

February 13th, 2019

59:56

In this episode, the gang sits down with Peter Stevenson from modern8 to talk about his career as a brand strategist. How he got started, what’s …

2019 Graphic Design Trends

January 23rd, 2019

1:02:44

We love trends, you love trends — let’s talk design trends baby! In this episode, the gang talks about some of our favorites we can expect to see way more of in 2019.

We also answer a new listener question about how to …

New Year, New Goals & New Processes

January 2nd, 2019

49:34

We made it to 2019! In this episode, the gang talks about what we plan to focus on in the new year, and what needs to change in our design businesses.

When Good Client Relationships Go Bad (& What We Learned)

December 17th, 2018

1:08:50

We love our clients! Ok, ALMOST all of them. Every now and then, we get a client who maybe doesn’t make things easy on us, but you know what?

We’re GRATEFUL for those ones. Because there’s a lot to be learned from those …

The 2018 Designer Holiday Gift Guide Episode!

December 4th, 2018

1:10:22

It’s that time again when the weather gets a little chilly, and people start asking “what do you want this year?” If that question’s got you stumped this year, we have your back!

In this episode the gang shares all the …

LinkedIn Strategies to Win More Design Clients

November 21st, 2018

1:03:14

Last week we gave all our best advice for completing a desirable LinkedIn profile. This time, we’re showing you how you can use it to your ultimate …

Creating The Perfect Designer LinkedIn Profile

November 7th, 2018

55:45

We’ve talked a lot in the past about using Instagram, Twitter and Pinterest to find new clients, but LinkedIn is all business — so it makes sense to use it if you’re selling design services TO businesses.

In this …

MAXin’ & Freelancin’

October 26th, 2018

55:17

Well we finally made it happen — all 3 of us recording in the same room! Well, it was an Airstream to be exact, but who’s keeping track anyway?

In this historic episode, the gang sits down live at Adobe MAX to talk all …

When Your Side Hustle Wins!

October 13th, 2018

1:02:10

A big part of being a designer is the art of the side-hustle. You know, when you have your 9-5 gig, but you freelance or work on a passion project business on the side.

But what happens when that side hustle becomes …

Creating Client Personas

September 27th, 2018

54:49

The first step to marketing ANY business is knowing exactly who your target client is. And running a design business is no different.

In this episode, we break down every step of creating your ideal client persona — a …

Be More Efficient in Creative Cloud

September 14th, 2018

1:05:16

As designers, using Adobe’s Creative Cloud is a must. It’s home to all the industry-standard programs, but are you using it to its potential?

In this …

Email Marketing Tips for Designers

August 24th, 2018

50:41

In our last episode, we talked about all the different types of lead magnets you can offer potential customers to get them on your email list. So let’s say you’ve got them right where you want them — now what?

This …

Lead Magnet Ideas For Designers

July 30th, 2018

49:19

No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you …

R.F.P.s: Time-Suck or Time-Well-Spent?

July 16th, 2018

1:08:56

If you’ve ever gotten a request-for-proposal from a would-be client, you know the dilemma it creates. How much time should I spend on this? Will I …

5 Ways to Increase Your Design Rates

July 6th, 2018

1:05:00

I’m sure you love your design career. But you’d love it more if you were getting paid more, right? In this episode, the gang shares five strategies to make it possible to increase your prices.

We also answer a new …

DesignCast 160: Your Questions Answered!

June 22nd, 2018

50:57

We love these listener question episodes. Not only do we get to clear out the inbox, but we get to give directly back to YOU, our loyal listeners. This week, we have 6 new questions on a wide variety of design related …

2018 Logo Design Trends Revealed!

June 4th, 2018

1:13:53

Well it’s June, and you know what that means — a brand new logo design trend report from the folks at LogoLounge! We invited Bill Gardner back to the …

Niche Spotlight: Hand-Lettering Design

May 22nd, 2018

1:10:37

Typography is one of the most important aspects in graphic design. While choosing the right fonts for the job can make a huge impact, this week’s guest takes that to a totally different level — he does it all by hand …

How to Produce Pro-Level Branding Videos With Your Smartphone

May 9th, 2018

1:00:29

By 2019, video will make up 80% of all web traffic. Besides, video is one of the best ways to brand your design business, build trust, and showcase the personality behind the business.

This week, we have special guest …

Passive Income Ideas & Tips For Designers

April 23rd, 2018

1:24:13

As designers there are so many ways of using our talents to make money — so why do so many of us rely solely on client work? In this episode, we …

The Private Brand Niche

April 12th, 2018

1:01:03

Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private …

Plagiarism in Design

March 27th, 2018

1:00:48

As designers, just about every single project begins with inspiration. But where does inspiration end and plagiarism begin? In this episode, the gang discusses the thorny issue of plagiarism in design.

We offer some …

Niche Spotlight: Illustrative Branding

March 16th, 2018

53:15

Rolling right along with our design specialty series, this week we got to talk to illustration & branding specialist Jordan Wilson. We talk about …

Will Design For Beer!

February 23rd, 2018

57:52

Remember how we said a few episodes back that it would be cool to highlight some cool niches that are out there for designers? Well we made that …

Making Your Own Luck

February 19th, 2018

57:26

Do you run your design career passively, waiting for good things to happen, or do you grab it by the horns and make the good stuff happen? If you’re in the first camp, we’re going to try to change your thinking up a bit.

DesignCast 150: Listener Questions LIVE from Adobe Max

January 29th, 2018

58:21

We’ve reached a milestone — 150 episodes, and we have all of you, our loyal listeners to thank! As you know, the whole gang recently traveled to Las …

Here’s to being BRAVER in 2018

January 17th, 2018

1:03:20

With every new year brings a new resolution — so what about being BRAVER in your design career?

We are once again joined by the myth, the man, the …

Web Design Trends Taking Off in 2018

December 29th, 2017

59:52

Last week we looked at all the graphic design trends to look out for in 2018, so we thought we’d follow that up with all those trends that are …

Graphic Design Trends to Watch in 2018

December 13th, 2017

1:03:08

With 2017 winding down, it’s time to take a look at the year that was, and the trends that we predict will continue to dominate the graphic design world in 2018. So sit back, close your eyes and visualize all the trends …

2017 Designer Gifts Wish List

November 27th, 2017

59:25

Just in time for Cyber Monday, we present our annual designer gift guide! Listen as the gang lists off the things we’ll be asking for this year, …

Positioning Your Agency (or Micro-Agency)

November 13th, 2017

1:04:37

Have you ever wondered how to set yourself or your design agency apart from the competition? Wonder no more, because in today’s episode, we have a very special guest who will shed some light on the subject. Content …

Our Biggest Takeaways From Adobe Max

October 30th, 2017

1:12:18

Last week, the gang all got together in person to attend the 2017 Adobe Max conference, and we can honestly say it was incredible. Lots of new announcements, feature enhancements, and brand new programs that we’re all …

Designer Fails

October 10th, 2017

53:34

Any designer who’s made it will tell you they failed a LOT on the way up. It’s the best way to learn — at least that’s what we keep telling ourselves. And the Deeply Graphic gang is no different. Listen to our tales of …

Clients From Hell

September 25th, 2017

53:39

Working with great design clients is what makes our job so amazing. Then there are the OTHER ones. Clients who don’t value your work. Clients who give vague feedback, or who will “know it when they see it.” Most of the …

What’s Coming to Creative Cloud?

September 19th, 2017

1:03:32

Every designer basically lives, works and breathes in the Adobe Creative Cloud. So this week, we have Adobe’s Michaël Chaize on with us to discuss …

DesignCast 140: Listener Question Show!

August 29th, 2017

44:47

We made it to 140 fun-filled episodes, and to celebrate, we’re digging deep into our mailbag to answer six new burning questions from listeners like you.

Whether you’re a print or web designer, seasoned vet or newbie, …

Recurring Revenue Packages

August 14th, 2017

51:57

Did you know it costs about five times as much to acquire a new client than it takes to maintain an existing one? Knowing that, why do so many designers “one and done” it with their clients?

In this episode, the gang …

Proposals: Put in the Work!

July 29th, 2017

1:07:21

One of our very first shows was about proposals, but we’ve gained a lot of knowledge since those early days, and we have a lot of new proposal tips to share with you. Listen as the gang talks about all aspects of the …

An Ad-ucation in Advertising Your Design Business

July 14th, 2017

1:00:56

Unless you have all the business you can handle, AND you are making the kind of money you deserve, you should probably consider advertising in one …

Talkin’ 2017 Logo Trends in the LogoLounge

June 28th, 2017

1:10:40

It’s that time of year again. The smell of freshly cut grass in your nose, the taste of vodka with just a splash of lemonade on your tongue, and the sweet sounds of Bill Gardner talking about this year’s logo design …

The Mobile Optimization Checklist

June 13th, 2017

1:03:16

I’ll bet most of you either specialize in web design, or at least offer it as a client service. Like it or not, in 2017 (and beyond,) this means you need to know how to design for mobile devices. With over half of …

Designing with SEO in Mind

May 30th, 2017

59:19

If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any …

Charging for Your Value

May 12th, 2017

55:35

In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some …

Supplementing with Subcontractors

April 28th, 2017

1:08:28

We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just …

Advice for the Graduating Design Student

April 14th, 2017

1:07:04

With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole …

DesignCast 130: A Good, Old Fashioned Listener Question Show

March 30th, 2017

58:36

We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We …

Qualifying Your Clients

March 17th, 2017

52:50

Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There …

Getting Our Mood Board On

February 24th, 2017

56:37

If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for …

Project Minimums to Maximize Business

February 17th, 2017

1:05:31

Nothing can kill the productivity of a designer faster than a neverending barrage of small jobs. You have to wrap your head around a new brand, create invoices, and client interactions for a micro-payout. This is why it …

Be Your Own Trendsetter

January 31st, 2017

1:02:18

We talk a lot about design trends, but when is it time to break away from the pack and try something totally different? And with a never ending supply of design inspiration out there, how do you turn down the noise …

Diving Deep into Discovery

January 13th, 2017

57:10

Do you know the best way to deliver real value to your clients? Coincidentally, it’s the same thing that will allow you to charge much more than …

Web Design Trends We Can Expect in 2017

December 29th, 2016

53:57

On our last episode, we covered all the biggest graphic design trends we predict for next 2017, and we wanted to follow it up with trends we can …

Graphic Design Trends of 2017 Predicted!

December 20th, 2016

1:02:06

With 2016 quickly approaching, let’s turn to what 2017 will likely have in store for us as graphic designers. In this episode, the gang talks about the trends we have all been noticing and are likely to spike in the new …

The Designer’s Holiday Gift Guide ’16

November 29th, 2016

1:00:47

The holidays are upon us, and that means three things — some really bad Christmas movies on The Hallmark Channel, getting drunk to avoid family, and …

Tips & Tricks for Designing Facebook Ads That Crush It

November 16th, 2016

57:05

Facebook ads are one of the most cost-effective — and overall effective — forms of online marketing available today. This is because you can easily tailor them to the target audience. In today’s episode, listen as the …

Live Halloween Spooktacular! Ask Us Anything

October 26th, 2016

1:16:17

To celebrate our 120th episode, we decided to join forces with the darkest of holidays to bring you our first ever live Halloween Spooktacular! While …

Everything You Wanted to Know About Cinemagraphs* (*But Were Afraid to Ask)

October 17th, 2016

45:43

One of the big forecasted web design trends for 2016 was the widespread use of cinemagraphs. So where are they?

Listen in as the gang dissects the benefits or incorporating cinemagraphs into your web designs, email …

Hot Print Talk! The Latest Trends in the Print World

September 30th, 2016

52:04

While we can sometimes get focused on web design, this one’s for all you die-hard print designers out there.

Join us as we chat with Nicole and Katie …

Why Should Clients Choose You?

September 7th, 2016

1:06:08

All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that …

Finding Design Clients Through Social Media

August 31st, 2016

1:02:58

As creative solopreneurs or agency owners, there are no shortage of ways to find great clients. We can attend networking mixers, send out emails, or …

When Your Clients Aren’t Feeling It

August 11th, 2016

45:39

Have you ever had an unsatisfied client? At some point, I think every designer has run into this problem. It’s how you deal with it that matters.

This episode was spurred on by a listener question we got from a designer …

Apple Workflow Tips

July 28th, 2016

1:07:31

If you’re like most designers out there, your work machine of choice is a Mac. And if you’re like most Mac users, you have a pretty good handle on your workflow, but there is always room for improvement.

On today’s …

Reality Checking Your Freelance Design Work

July 15th, 2016

58:32

The life of a freelance graphic/web designer can be incredibly rewarding. The independence of working for yourself is alluring, but working by yourself comes with more than a few drawbacks. With nobody to bounce ideas …

Our Newest Secret Weapons

June 28th, 2016

1:03:50

One of the greatest joys of being a designer is when you discover something new that changes your life for the better. While change can be scary, it …

2016 Logo Design Trends Report

June 8th, 2016

1:13:54

What designer doesn’t love discovering the latest trends? And who doesn’t love a good tradition? Well hold onto your hats, kids, this episode has …

DesignCast 110: The LIVE Show!

June 1st, 2016

1:22:51

Our last live show was so much fun that we’re continuing the tradition, answering your questions live! But if you missed the show, no worries, you can catch up with it now.

In this jam-packed episode, the gang answers …

The Slow Times

May 19th, 2016

54:24

All creative professionals have ups and downs — it’s just a part of the life. It’s how we choose to use that time that will make or break your business.

In this episode, the gang talks about nine things you can do with …

Design Consulting as a Service

April 29th, 2016

51:53

As graphic and web designers, we do a lot of behind-the-scenes work that we don’t always charge for. But what if we did?

In this episode, we expand upon a listener question to talk about the topic of charging clients …

The Ultimate Project Organization Method

April 13th, 2016

59:15

One of the biggest game-changers for your design business is when you figure out how to get your projects organized.

In this episode, the gang is …

Help! My Client Thinks He’s a Designer!

March 30th, 2016

50:52

As designers, it’s completely normal to get feedback from your clients. When it can become frustrating, however, is when that feedback turns into a …

Real-Life Rebrands: The Good, the Bad & the Fugly

March 16th, 2016

1:03:38

We’ve talked about rebranding ourselves as creative pros, but this time around we wanted to talk about some recent real-life corporate rebrands to …

Packaging Design Tips & Trends

February 29th, 2016

57:13

They say not to judge a book by it’s cover, but we’re all guilty of choosing products based purely on their packaging. In this episode, our resident packaging guru, Nick walks us through the latest packaging design tips …

Client-Focused Portfolio Websites

February 9th, 2016

58:44

We’ve discussed it before, but it’s a new year, and we have some brand new perspectives on our biggest marketing asset as designers — our portfolio …

New Year, New Design Processes

January 25th, 2016

1:12:40

Every now and then its a good idea to step back, and ask yourself what’s working in your design business, and what isn’t. In this episode, the gang reflects on what new processes they want to start implementing in 2016 …

Secrets to Winning $10K+ Web Projects

January 13th, 2016

46:07

In the new year, what better resolution can we have than to do higher value work for higher value pay? In this episode, Wes interviews Brent Weaver, …

DesignCast 100: Ask Us Anything LIVE!

December 29th, 2015

2:14:47

Well we finally made it to 100 episodes, and we could think of no better way to celebrate the milestone than by spending it with you. In this very …

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