As you probably know by now, getting a sponsor for your show is not such a simple thing to do.
And on top of all of that... how do you actually get in touch with the actual decision-maker who can actually pull the trigger to sponsor your show?In this post I'm going to walk you through an idea I had about how anyone can take their best shot at getting a sponsor for their podcast
ONE DISCLAIMER FIRST:
I've dreamed up the scheme you're about to read. I have not tried it.
But given the many clients I've worked with and the stories they tell about getting sponsors, I believe with all my heart this idea will work.
And it's not for the "faint of heart" who aren't willing to take risks. How about it, are you game?
What's a great sponsor for your podcast worth to you?
If you decide to try this approach, I'd love to hear from you.The "get a sponsor for my podcast" experiment:
Have a show worth sponsoring
It should go without saying, but it doesn't - so I'll say it.
If your show quality is below average you don't have a hope of getting a sponsor.
A quick check-list to ensure your show has quality standards that any sponsor-to-be would be proud to endorse:
If U don't have these basics, don't hold UR breath about getting a sponsor 4 UR podcast.
Pick a company you'd like to see sponsor your podcast
Go ahead, dream!
This is your podcast we're talking about so aim high and choose a sponsor that would be the ideal, perfect, best-fit for your show.
Make it an industry leader who would put a powerful stamp of approval on what you're adding to the market.
Other than that, there are only a few "make sure"s I'd suggest:
This is your chance to choose your own podcast sponsor. Choose wisely
Create your own "advertisement" for that company's product
You may need to learn a bit about copywriting for this piece, but it will be well worth your time.
You'll be creating your very own advertising for the potential sponsor's product that you've identified.
Yep. You will. I'm not crazy, just convinced.
Here are some well-considered tips for how to go about it:
You are going to write this out, like it's ad-copy your perfect sponsor gave you.
And you're going to read it on your show (in a few steps).
Seriously. You're going to advertise their primo product for free (for a limited time... and for an AMAZING reason).
Keep reading. I'll show you how to hook a podcast sponsor by advertising their product for free
Create a "pretty link" that is easy to speak and gives you analytics of click-throughs
"Pretty link" is a free plugin that you can set up on your blog that creates an easier-to-remember link that goes to a webpage you designate. It will also provide you a limited but adequate of set of statistics on how many times the link has been clicked.
Let's walk through an example using one of my products and my website...
Let's say I want to send a person who clicks the link to the product page here: http://www.amazon.com/gp/product/B00VU6XGHC/ref=s9_simh_gw_p351_d2_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-1&pf_rd_r=1W6SNB50R512F37PTACR&pf_rd_t=36701&pf_rd_p=2079475242&pf_rd_i=desktop **
You can do that in a much prettier and simpler way by using a Pretty Link that looks like this: http://www.PodcastFastTrack.com/greatproduct **
So you'll create your Pretty Link, target it to your potential sponsor's product, and mention it in your advertisement.
This Pretty Link could lead to podcast sponsorship gold. Keep reading.Begin running your "sponsor" advertisement on your podcast episodes.
This is pretty simple.
You've heard sponsor spots run on other podcasts.
You're just going to do the same thing on your show using the ad copy you created.
Be patient. Run well, this experiment could fulfill UR podcast sponsorship dreams.ASSESS the analytics you get from this experiment - HONESTLY.
A company will only be interested in sponsoring your show if the DATA shows that there is sufficient ROI (return on investment).
That means they won't spend money advertising on your show if there's not a reasonable hope that they'll make more than they spend.
So be honest. You need to look at the number of click-throughs soberly.
Most click-throughs DO NOT result in a sale. About 3% of them will. So figure out what that number is given the data you've accumulated.
Finding the right podcast sponsor is possible, but it takes some work.
Contact your dream sponsor about the possibility of sponsoring your show.
And don't go empty-handed (like many podcasters do).
That's the point of this entire experiment.
You're going to be able to show the potential sponsor, in a respectful, data-driven way, that your show may be a good investment of their advertising dollars.
When you contact the "ideal sponsor" you've targeted, you'll include:
Do you see what you're doing?
This method ensures you're approaching a podcast sponsor in a way that appeals to them.
Approaching a potential podcast sponsor should B $ and data driven, not guesswork or good feelings.So how's that for a strategic plan to find your ideal podcast sponsor?
If you're interested in reading more about podcast sponsorship and how John Lee Dumas looks at the issue of sponsorship, you can find his article on the subject here.
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