Cover art for podcast Podcastification - podcasting tips, podcast tricks, how to podcast better

Podcastification - podcasting tips, podcast tricks, how to podcast better

151 EpisodesProduced by Carey GreenWebsite

Podcastificating the world, one listener at a time.A fun look at podcasting, its challenges and triumphs, and the tech, tips & tricks, and strategies that impact the world of everyday podcasters like you and me. I'm a regular guy who's been swept up in the podcastificating world of podcasting. I've … read more

39:44

154: Sponsorships for Niche Podcasts, with Glenn Hebert

Glenn Hebert...

is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.

I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.

How does that kind of thing happen? That's what I wanted to know.

Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.

But the principles he shares are applicable just the same.

Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Podcastification - podcasting tips, podcast tricks, how to podcast better

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.captivate.fm/podcastification/

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens