This is the 4th of 3 posts on "SHOW NOTES" - hear the previous entries here
That's what we call them anyway.
These are a combination of tweets and paragraphs, based on the episode content that we'll use to drive traffic to that specific episode.
Do you get what we're trying to accomplish here?
We've got to do MORE than just create it, publish it, and then let it languish in internet obscurity! We've got to promote the show!
We choose to do this for every one of our show notes clients WHILE we're creating the show notes themselves because it's the most natural time to do it.
And our SECRET SAUCE is that much of our show notes material can be REPURPOSED (one of our favorite words) into the social media shares.
So we're not really creating new stuff for social media, just reusing and modifying the stuff we've just made when creating our show notes.
Do you follow?Here's an example of how we create our social media blurbs from our already existing show notes content:
This example is taken from the show notes we produced for one of our clients - Scott Voelker who does an Amazing show called "The Amazing Seller."
Here's a paragraph and header taken from the show notes we created for one of Scott's episodes:WHY WOULD AN AMAZON SELLER WANT TO SET UP HIS OWN ECOMMERCE STORE?
Steve Chou thinks it’s a must for every Amazon seller to eventually move beyond Amazon to set up their own ecommerce store. There are many reasons, but two of the greatest are #1 – the ability to create your own promotional content, and #2 – the ability to capture your customer information and follow up on them during and after the sale. He’s found that ability alone to be a significant source of conversions for his products. If you’ve been thinking about setting up your own ecommerce sales platform for sales outside of Amazon, don’t miss this episode.
To create a "social media blurb" for from this paragraph, it's a bit of copy and paste and a dab of reformatting to include hashtags. Below is our finished "social media blurb."
Why would an Amazon seller want to set up his own #EcommerceStore? Steve Chou thinks it’s a must for every #AmazonSeller to eventually move beyond #Amazon to set up their own #ecommerce store. There are many reasons, but two of the greatest are NUMBER 1 – the ability to create your own #PromotionalContent, and NUMBER 2 – the ability to capture your customer information and #FollowUp on them during and after the sale. He’s found that ability alone to be a significant source of #conversions for his products. If you’ve been thinking about setting up your own ecommerce #SalesPlatform for sales outside of Amazon, don’t miss this episode.As you can see, we did a few basic things to make a social media post from our show notes paragraph:
We provide 5 of these social media blurb thingies for each set of show notes.
Nothing could be simpler.But wait... there's more! We also create 5 Tweets from the show notes.
We don't want the Tweet-O-Sphere to be left out, so we create Tweets as well. Since these are Tweets, there are some unique things we have to keep in mind:
So... how do we pull this one off? Don't forget our favorite word - REPURPOSE!
Using the same client episode as an example again, let's take a look at the bullet point outline we created - check the show notes at www.PodcastFastTrack.com/shownotes4OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER
Many of these are already ideally suited for Tweets because they are keyword-rich, short, and written to grab the reader's attention.
They are EASILY repurposed into Tweets as a result.Here's our 5 tweets taken from these bullet points:Why Amazon sellers might want to consider an #EcommerceStoreWhat’s the first step to establishing an #EcommerceStore?Steve Chou's strategy for #ProductPromotion on #PinterestWhat ads are best for #DrivingTraffic to #ecommerce sites?Can you use #Amazon to fulfill products sold on your private #EcommerceStore?
Tweets created in less than 5 minutes from content we've already created.
And for our clients we include these on their show notes page with "clickable" links.
These could be scheduled out using Hootsuite, Buffer, or Edgar in another 5 minutes.But there's one more thing, and it's something we leave until the very last in our show notes creation: The title
We INTENTIONALLY wait until the very end of our process to create our show notes title for a few reasons:
So we write the title. Some of the things we include:
You can Google any of those titles and find them easily. Or you can check out the show notes page to this episode for direct links - www.PodcastFastTrack.com/23CALL TO ACTION: What do YOU need to do to promote your podcast episodes on social media?
It's clear that more people will find your podcast if you promote it than if you don't.
What ACTIONS STEPS do you need to take?
Let me know if my team can be of help to you... and THANKS FOR LISTENING!
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