Cover art for podcast Podcast Pontifications

Podcast Pontifications

257 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

9:47

My Podcast Can Beat Up Your Facebook Live [Episode 53]

Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's likely telling when a video has been up for three years yet only has 17 views. Ew.

Only, that's not the whole truth. It's the three-second truth.

When you dig deeper, you see that most of the views are for just a few seconds. Doesn't matter. A view is a view, so it's counted. Some 3/4ths of all videos "watched" on Facebook are watched with the sound off.

WITH THE SOUND OFF.

You know that that means? That means ZERO engagement.

Contrast that with podcasting, where the engagement numbers show that, on average, people listen to most -- like 85% -- of the podcast episodes they download.

Time to double down on podcasting, right? Check this episode out for more details and thoughts that might make you rethink your commitment to video.

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