Growth at all costs is a big mantra in the startup world. But does it make sense for your podcast?
This episode questions the wisdom of “growth at all costs” by taking a look at best-case and worst-case scenarios of growing your show into the top 20% of all podcasts.
For most of us, it’s not quite as lucrative as you might think. And for a good number of us, it might result in unforeseen business challenges down the road.
So what do you do instead of focusing on growth? Build a better podcast, of course!
A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/should-you-grow-a-big-podcast-or-work-to-build-a-better-one
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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