Cover art for podcast Podcast Pontifications

Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Title, Description & Image [Episode 90]

As 2019 approaches, I think it's a good time for a bit of self-examination -- at least podcast self-examination. 

Today we're dealing with the three most obvious elements of your show (at least as far as the not-yet-a-listener is concerned): your show's title, description and image.

Did you know you can change your title as often as you like without impacting those currently listening to your show? Yes, you can. So now is a great time to look at your title self-critically and make sure it's saying what you want (and none of what you don't).

Your show's description serves one purpose: to entice someone to listen. If you can't recite your description (or at least have a very good understanding of what it currently says), you probably should re-write it with this in mind.

Finally, your show's image (artwork) is seen in lots of places. Does it look hastily assembled, or does it really represent your show? Does it look good when tiny? And do you even know the correct size (both in dimension and in "weight") to keep all the directories happy?

You'll get great tips for all of these in this short episode. And tomorrow, we'll tackle a few more elements as we whip your show into shape for 2019 and beyond!

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