RSS feeds power the backbone of distribution. Barring a few minor namespace additions, they haven’t changed much in 15 years. And that alone makes them vulnerable, because the future favors change.
Many (if not most) of people new to podcast listening are consuming content in places RSS feeds don’t reach. For some of these platforms, RSS feeds don’t contain all the information needed. For others, the RSS feed is superfluous.
And apparently, if our media hosting companies are to be believed, the RSS feeds they generate on our behalf aren’t all that robust and are often error-filled or invalid. Odd that they don’t actively work to fix that, right?
For now -- but probably not forever -- RSS feeds will remain a fundamental part of podcasting. So don’t be lazy with yours. But don’t be Quixotic either. You have to embrace other distribution methods beyond RSS feeds already. Prepare for that to increase in the future.
Now, three things before wrap this up:
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/frenzy-or-famine-the-future-of-rss-in-podcasting
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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