Cover art for podcast Podcast Pontifications

Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


How Long Does It Take To Make A Better Podcast? [Episode 204]

We’re investigating time in this four-part miniseries. Yesterday was all about your personal time-horizon. Today we're going to tackle the hard question that a lot of podcasters avoid: How much time does it take to make a better podcast? 

  • Minimum effort for a better podcast: 8 hours per episode. 
  • Par excellence effort for a better podcast: 100+ hours per episode.
  • Sensible effort for a better podcast: 20-50 hours per episode.

Do those numbers scare you? Or do you scoff at them? Both are acceptable reactions. But if you really are focused on making your next podcast a better podcast, they are good numbers to use for budgeting. Because many of the new shows coming out are budgeting that way… and those shows are becoming the norm of what better podcasts sound like. 

Why you make your next podcast is up to you. Is it art? Is it business? Is personal? You get to choose the why and the how. It’s the what I’m interested in, and I hope what you’re interested in making is a better podcast. 

You’ll hear all about that in the episode, and you can read all about it in a totally re-written article if that helps:

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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