Many people have been predicting that podcasting would be the death-blow for radio. Heck, I bet if you dug back in the archives of shows I was on 15 years ago (please do not dig in the archives of what I said 15 years ago), you’d probably find me saying that.
Surprise. Radio is still around 15 years later, and probably not going away any time soon.
Unless you started out in or have extensively studied radio, you probably think of radio as “commercial radio”. Talk shows, music programming, news, and sports. That’s it. Because that's what's on your radio dial.
And then there’s public radio, which in many markets (perhaps not yours), is filled with ground-breaking storytellers we podcasters can learn a lot from.
Also, with more radio stations looking at podcasting, the time is ripe for podcasters to approach radio stations. Why not take what you’ve learned and address a local market with something new? That can only help build your skillset and portfolio.
Podcasting and radio can live in harmony with one another for the foreseeable future. There are advantages to both. Turn the radio on it plays. Podcasting has more content than fits on a radio dial. So let’s not worry about one killing the other. No claims of birthright matter. Both can and will work side by side.
Do you think radio and podcasting will keep working together hand-in-hand, like chocolate and peanut butter? Or do you think I’m missing a key point? Tell me right here in the comments if you like. Or go to Flick.group/podcastpontifications and get the free app where we can communicate.
If my works have you so excited that you feel compelled to support my ad-free program, you can go to BuyMeACoffee.com/evoterra and well, you know... buy me a coffee.
Finally, if you're in business and need some help thinking about your strategy for approaching your audience, your clients, or your prospects with an audio-only medium; get in touch. email@example.com or go to PodcastLaunch.pro to see how we can help.
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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