In the future, free hosting for podcast media files will be a viable option. I base that prediction on one deciding factor: Spotify is going to do it.
But I don't think everybody will switch to free. This is not meant to be a doom-and-gloom prediction. This is a coming reality that can be adapted to. YouTube’s free model certainly caused many of the other video hosting companies to shut their doors. But not all of them.
Hosting companies will have to adapt their business models to help podcasters make better content. Companies like Auphonic , Alitu, and Auxbus are already doing this today. More will come, making it not just easier to assemble and piece together audio, but to actually improve the quality of the episode.
With Spotify lowering the barrier to entry even more, it’s going to encourage garbage content creation. We've seen it on YouTube. We see it on Anchor. You see it everywhere it’s dead-simple to post content. So that makes the landscape ripe for services to sift through and cut out all the garbage. Because there’s no need to take all that garbage with you.
It doesn’t take a lot of imagination to see how that one change could cause massive disruption, positive and negative, to our industry. I have no crystal ball, but the idea of podcast media hosting going free seems like a shoo-in.
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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