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Podcast Pontifications

282 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more

8:31

Exploring Podcasting's Cost-Free Future [Episode 222]

The future of free podcast hosting is part 4 of my future of podcasting miniseries. (Pts 1, 2, & 3)

In the future, free hosting for podcast media files will be a viable option. I base that prediction on one deciding factor: Spotify is going to do it. 

But I don't think everybody will switch to free. This is not meant to be a doom-and-gloom prediction. This is a coming reality that can be adapted to. YouTube’s free model certainly caused many of the other video hosting companies to shut their doors. But not all of them.

Hosting companies will have to adapt their business models to help podcasters make better content. Companies like Auphonic , Alitu, and Auxbus are already doing this today. More will come, making it not just easier to assemble and piece together audio, but to actually improve the quality of the episode. 

With Spotify lowering the barrier to entry even more, it’s going to encourage garbage content creation. We've seen it on YouTube. We see it on Anchor. You see it everywhere it’s dead-simple to post content. So that makes the landscape ripe for services to sift through and cut out all the garbage. Because there’s no need to take all that garbage with you.

It doesn’t take a lot of imagination to see how that one change could cause massive disruption, positive and negative, to our industry. I have no crystal ball, but the idea of podcast media hosting going free seems like a shoo-in. 

Before you go, three quick things:

  • If you want to join other people chatting about this episode and all the other episodes of the show, check out Flick.group/podcastpontifications. It’s a free app you might dig. 
  • If you want to show your support for the program, go to BuyMeACoffee.com/evoterra and buy me a virtual coffee. (You do understand it's not actually sending me coffee, right? Yeah, you probably got that.)
  • If you are in business and you’d like someone thinking about what the future of podcasting holds for your business, please get in touch with me. evo@podcastlaunch.pro or go to PodcastLaunch.pro to see a list of the services we offer clients all around the globe. 

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Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/exploring-podcastings-cost-free-future

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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