Part 3 of the “metrics that matter for podcasters”, today’s episode is an in-depth look at Apple’s Podcast Analytics and how they can help you improve your podcast.
Did you know that Apple gives every podcaster access to the actual listener behavior of their own actual episodes? Yes, the actual measured listener behavior related only to the episodes of that show.
That’s… powerful! And too many of us don’t look at it. Boo, us.
The secret weapon about this chart/line graph is the little player barely visible at the bottom of the chart. You can drag the “play head” of that player to any timestamp on the chart/graph to hear what was said at any point.
So why don’t more people pay close attention to this valuable listener information Apple graciously provides to us? Because it looks weird. It’s not a single number, like downloads or number of likes on an Instagram post.
Tomorrow, I'll share the most important metric of all that every podcaster should be tracking… yet probably isn’t.
A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/spying-on-your-listeners-can-improve-your-podcast
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
Follow Evo on Twitter for more podcasting insights as they come.
And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
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