They're at it again. Podcast companies like Acast are getting millions of dollars from venture capitalists (VCs)to grow their businesses, and some (most?) of that will flow to podcasters. That's a trend I predict will continue for the next couple years.
Better: I think you should give serious consideration to taking some of that money for yourself if offered. But make sure you're doing it for the right reasons. More importantly, make sure you're using that money to set yourself up for success once that VC money dries up (which it always does).
In this short episode, I'll run through some smart things to think about, as well as some pitfalls to avoid.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase