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Podcast Pontifications

286 EpisodesProduced by Evo TerraWebsite

Podcasting needs to be made better, not just easier. Because after 15 years, less than a quarter of the population listen to podcasts regularly. While new business models, discovery apps, and content curators will evolve, much of the responsibility --and work-- falls on us, the working podcaster. Th… read more


Surviving The Cold War Of Podcast Advertising [Episode 225]

We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. (1, 2, 3, 4, 5, & 6)

Digital advertising changed the game of advertising forever. Rather than deal with the largely made-up numbers offered by print, radio, and TV publishers, digital ads came with data. Data not just about who saw/heard/read the ads, but what those people did after that.

And then Cambridge Analytica came and ruined the future.

 Since then, a sort of cold war has developed between consumer advocacy and privacy watchdogs on one side, and innovative ad tech companies still trying to make advertising better and more relevant. 

This is not a winnable cold war, I’m afraid. Of all the 10 predictions I wrote for the Podcast Business Journal’s inaugural print edition, this was the toughest for me. Which is why left it as a never-ending cold war.

While you wait for episodes eight, nine, and ten to wrap this puppy up, I again leave you with three possible next steps:

  • If you have your own predictions about the future of podcast advertising, I’d love to read it! Leave a comment right here or join a few other Podcast Pontifications listeners who have downloaded and joined -- for free-- the app at
  • If you want to show your love and support,
  • If you are in business and need someone strategically thinking about your podcasting efforts now and for the future, please get in touch.


Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing:

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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