Digital advertising changed the game of advertising forever. Rather than deal with the largely made-up numbers offered by print, radio, and TV publishers, digital ads came with data. Data not just about who saw/heard/read the ads, but what those people did after that.
And then Cambridge Analytica came and ruined the future.
Since then, a sort of cold war has developed between consumer advocacy and privacy watchdogs on one side, and innovative ad tech companies still trying to make advertising better and more relevant.
This is not a winnable cold war, I’m afraid. Of all the 10 predictions I wrote for the Podcast Business Journal’s inaugural print edition, this was the toughest for me. Which is why left it as a never-ending cold war.
While you wait for episodes eight, nine, and ten to wrap this puppy up, I again leave you with three possible next steps:
Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/surviving-the-cold-war-of-podcast-advertising
Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.
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